Visualize Profitable Big Data
In business, any action must have a material benefit on the financial bottom line. This is more than obvious and is normally the primary reason for any company to start using a Big Data solution to help drive their business. At Fonecta Enterprise Solutions we keep this concept at the center of everything we do for our customers, this is good practice.
But, what we do differently is that we measure the actions and results, taken based on the insights we generate for our clients. This lets our customers measure the benefits of those actions. Through our networks, tools and solutions we can measure the results of marketing, and in turn quantify the direct benefit to our customers business.
This simple concept is not so simple to deliver, and requires substantial set of skills, experts and assets, which I am happy to say that we have.
Example;
As an example, in a recent customer case, we launched a banner campaign that used behavioral targeting in the displaying of the ads. This behavioral targeting was built using data that the customer had within their own network. We performed analysis on those data, and enriched it with our understanding of population based on online and offline characteristics.
Our client wanted to target 2 groups of end users, they wanted to drive conversions of those users. They had been not visiting the site and converting as much as they should, things needed to improve.
Measure;
By placing tags on the banners, and installing Snoobi web analytics on the landing page/site, we were ready to measure and get things rolling.
We launched the campaign and within a very short timeframe, of days, we saw a 400% increase in visits from the target groups. From this 400% increase, there was a 200% increase in conversions overall. And over time showed a steady increase. This was a great result, and it could be seen in real-time.
RoI;
With this end-2-end solution offering our customers can easily understand the benefits from their investment. And the fact that it is real-time it can be see as it is happening, allowing interventions to be made, as opportunity arises.
If you would like to know more about our Big Data and Visualization solutions, go to;
There you can get a white paper to get you started on your journey to enjoying the benefits that your data and a little of our magic can produce!
