"Visibility vs. Transparency: What's the difference and why does it matter in air freight?"

In the dynamic world of air freight logistics, the terms "visibility" and "transparency" are often used interchangeably.

Visibility and transparency are two important concepts that are often used interchangeably in the logistics industry. However, while they are related, they are not the same thing. In the context of air freight, understanding the difference between these two concepts is essential for shippers who want to optimize their logistics operations and improve customer satisfaction.

"Visibility refers to the ability to track and trace goods throughout the supply chain," says Martin Schulze , our CEO at BlueBox Systems, leading provider of logistics software solutions. "Transparency, on the other hand, goes beyond mere visibility and involves providing customers with full access to information about their shipments and the logistics process."

One of the key differences between visibility and transparency is the level of information provided. With visibility, shippers can track their shipments in real-time and get updates on their location and status. However, transparency takes this a step further by providing customers with a more comprehensive view of the logistics process, including information on carriers, routes, and costs.

According to a report by DHL, transparency is becoming increasingly important for air freight customers, with 92% of shippers saying that they would be willing to pay more for increased transparency. "Transparency is crucial for building trust between shippers and carriers," says Schulze. "By providing customers with complete and accurate information about their shipments, carriers can demonstrate their commitment to quality service and customer satisfaction."

Another important difference between visibility and transparency is the level of control that shippers have over their shipments. With visibility, shippers can track their shipments but have limited ability to influence the logistics process. However, with transparency, shippers have more control over their shipments and can make more informed decisions about routing, carriers, and costs.

"Transparency empowers shippers to make more informed decisions about their logistics operations," says Schulze. "By giving customers access to information about carriers, routes, and costs, we can help them identify opportunities for optimization and cost savings."

In conclusion, while visibility and transparency are related concepts, they are not interchangeable. Visibility provides shippers with real-time tracking and tracing capabilities, while transparency goes beyond this to provide customers with a more comprehensive view of the logistics process. Understanding the difference between these two concepts is essential for shippers who want to optimize their logistics operations and improve customer satisfaction.

Sources:

DHL (2020): "The New Normal: COVID-19 and the Demand for Greater Supply Chain Transparency"