Venture Capitalist Field Study

Venture Capitalist Field Study


This is an article based on user research and field study related to our business system Venture Capitalist to gain insight about the users of our business system application that we design as a team.

Firstly, I want to thank my Team mates Vyshnavi and Krish for their efforts in making this article.

#venturecapitalists #realtimebusinesssystem #usereasearch #kluniversity#realtimeapplications 

The effort behind the scenes..

1) Krishnaveni(190030889) - (Data Base Administrator and Back end Developer)

2) Vyshnavi(190031771)- (Front End Developer and Maintainer)

3) Manikanta(190031882)- (Team Lead and key Developer for Web Application.

What is venture capital? 

“Venture capital is a form of private equity and a type of financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential,” Investopedia says. While VC support is usually monetary, it can be provided in other forms, such as managerial or technical expertise. It is often provided around when a company is started, but can be used at different stages of a company’s evolution. 

It is an overview

(with a suggested length of no more than one page) of the business, including the problem the business aims to solve, why this business’ solution is different, the business’ ideal customer, and the expected results. The Executive Summary should provide a high-level and optimistic description of the company. 
If the business requires outside investment or external investors, include how much is needed, how it will be used, and how it will make the business more profitable. Think of this section as the first thing a potential investor reads, thus, it must capture their interest quickly. 

Suggested headings to organize this business plan include the following.

•      Opportunity: What problem will the business solve?
•      Mission: What problem will the business solve?
•      Solution: How will the service uniquely solve the problem identified?
•      Market focus: What market and ideal customers will the business target?
•      Competitive advantage: How does the business intend to succeed against its competitors?
•      Ownership: Who are the major stakeholders in the company?
•      Expected returns: What are the key milestones for revenue, profits, growth, and customers? 
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After stepped into Venture Capitalist, Just ready to do Some Adventures.

 FEATURES OF VENTURE CAPITAL:

Ø Long term investment
Ø Lack of liquidity
Ø High risk return
Ø Private equity
Ø Wide scope
Ø Equity participation

ADVANTAGES OF VENTURE CAPITAL:

v provide large sum of equity finance.
v Venture Capitalist are rewarded by business success & the capital gain.
v Able to bring wealth and expertise to your company
v The Venture Capitalist also has a wide network of contacts.
v Providing additional funds.

DISADVANTAGES OF VENTURE CAPITAL:

Ø Lengthy and complex process (needs detailed business plan, financial projections and etc.)
Ø In the deal negotiation stage, you will have to pay for legal and accounting fees
Ø Investors become part owners of your business - founder loss of autonomy or control


Analytics through charts based on the user surveys that we conducted

Click here for the User Survey Form

Analytic Charts

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Video Blog for the User Survey..

Here, is the User Observation Video Blog

Or

U can also Watch from the below Snippet to..

https://kluniversityin-my.sharepoint.com/:v:/g/personal/190031882_kluniversity_in/EeJEL6_qJoVDp5xY5PreWKABI3w6BUT5wBA_TCWUZ-ysQg?e=EVsU2G

Photos Of User while Interviewing about VC

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Analytic Pie Charts

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Customer Journey Map

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Customer journey map is a visual representation of the customer journey  . It helps you tell the story of your customers' experiences with your brand across all touchpoints 

Empathy Map

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Empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. The empathy map has gained much popularity within the agile community

Affinity Diagram:

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Affinity Diagram is a tool that gathers large amounts of language data (ideas, opinions, issues) and organizes them into groupings based on their natural relationships . The Affinity process is often used to group ideas generated by Brainstorming.

User Persona:

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User personas can help you understand users' motivations and needs and how these translate to online use and consumption and, ultimately, purchasing decisions;
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They can help to understand negative issues such as perceived obstacles or problems in your website or product range or deficits compared to competitors

Use of Mathematical Programming

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  1. a.  Basically, the Venture Capitalist funding is calculated using Some Special Software’s
  2. b.  Cause, Vc Basically use some complex variables. In such a way that some specified software’s 
  3. c.  Are only recommended to be used.
  4. d.  Our calculator produces percentile scores across vintage years by combining performance data from hundreds of recent venture capital funds.
  5. e.  The percentile score is based on a fund's effective duration rather than its vintage year. A fund's effective duration changes if it has invested faster or slower than its vintage-year peers

Use of Data Science

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Venture Capitalists strive to invest in incipient companies that have the potential to lead the market in the future. Despite investing in tech companies, the daily activities in a VC fund use to be too manual and based on feelings and impressions instead of data.

Of course, most part of the time, the data is not available and the decisions must be guided by subjective aspects. In this case, the experience and the fund’s network matter a lot. Sometimes, the data is available and VCs can use it to guide their decisions. 

Insights

Think & Feel: questions to explore here are what does the customer think & feel, what really counts for her? What are her major preoccupations, what worries her, what are her personal aspirations? What are her aspirations for her loved ones?
See: It’s all about her environment, what does her environment looks like (physical space, emotional space), who are her friends, whom she interacts with, etc.
Say & Do: This covers the customer’s attitude in public, her behavior, and how she presents herself to her environment
Hear: Observing her friends & influencers and what she hears from them and how such messages shape her thoughts?
Pain: Here we need to understand her frustrations, fear, and obstacles that she comes across in her life. What are the workarounds she currently uses to overcome these pains?
Gain: What's important to her? Why is it important? How she defines success in anything she does?

User Stories

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The smallest unit of work in an agile framework. It's an end goal, not a feature, expressed from the software user's perspective.

Presumption

Its all about the User Field Research Study on Venture Capitalist.

Special thanks to my Teammates who helped me in consummating's this article

From SDP-2 @ Batch-546



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