Utility of App Store Optimization in the Knotty Puzzle of App Marketing

With over 2 million mobile apps available in the major app stores, the race is all about ‘getting your Enterprise App discovered’. An estimated figure of 50K apps are being added to Google Play and 60K apps are added to iTunes every month. Moreover, the last year have experienced more number of Mobile searches than desktop worldwide. All these striking facts ultimately lead you to face a common question; how to improve visibility of your mobile app to generate greater traffic?

Well, the answer is App Store Optimization (ASO). Thus, keeping this evolving concept in mind, we at GetAProgrammer thought of highlighting the core dynamics of App Optimization.

What it’s all about
It’s the technique of optimizing mobile apps for securing a higher rank in the app store’s search results. The higher your app’s secured position is, the more it is visible to targeted users. This increased visibility gets transformed into more traffic meant for your app’s page in the app store.

Why it’s significant for your business
As said by Ankit Jain, head of search and discovery of Google Play, “For the average app, search actually makes up the vast majority of installs.” Thus, if you are not utilizing the dynamics of ASO to improve the app’s search results, then you are surely missing the chance of gaining eminence in the largest discovery medium available to your app.

What are its mechanics
For optimizing the app’s store page, you need to consider some aspects which, come into play during the visit of a potential user. Here’s a list of 4 key criterions to create a creative, informative and compelling experience.

• Title

Title of the app holds significant weight in terms of how much high you can score in the search results. On Google Play, you need to have a title of 30 characters whereas, on an iOS, you need to put 255 characters for taking the utmost advantage of ASO.

• Description

Reading your app’s description plays a serious role that rules out the decision about whether to or not to install the app. Thus, play smart and place specific and relevant information on the description to drive customers’ attention.

• Screenshots

It allows the user to get a visual reference of how the app will appear on the device. The key is to; make the app’s page look more impressive by adding images and text, which, would allow you to reinforce its exclusive features, thereby driving them to download your app.

• Video trailer

The trailer helps in keeping the potential user base both entertained and informed as, it not only demonstrate the utility of your product but, also shows how innovative the people behind it are.

Mobile has gasped the world like storm, which shows no traces of slowing down in the upcoming years. Thus, with a pool of adroit App Developers, we emphasize on driving greater traffic to your app and aim to come up with the most efficient ASO strategy for you to ensure utmost popularity of your enterprise app.