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More articles by Jacques Warren

  • The Mystery Footprints Challenge

    Data is always only a very incomplete representation of the phenomenon that produced it. Traces in the sand.

    31 Comments
  • Introducing Statistical Usability

    In the Digital Analytics toolbox, I believe that one tool remains underutilized: session replay. The ability to record…

  • The Beautiful Simplicity of Truth

    Today I want you to read, and reread, this passage from Gary Angel's superb book on Digital Analytics, which I…

    4 Comments
  • That Thing in Your Hand is a Key

    One hundred fifty years ago, the retail industry boomed when it realized that revenue exploded if one unlocked the…

    6 Comments
  • The Death Spiral of Virtuous Circles

    Can there be too much of a good thing? Trust me with your CRO (Conversion Rate Optimization), and while I would be…

    1 Comment
  • The Internet is a Wasteland

    The Internet is a wasteland. The majority of visitors on your site won’t stay long, and won’t see much.

    20 Comments
  • Digital Analytics - Full Release

    Digital Analytics finally got out of beta. I would say that it is now, no doubt, in full-release mode.

    7 Comments
  • Opening the Treasure Chest

    This is probably the 907th article about Analytics you have read this month. Not all, but certainly the vast majority…

    1 Comment
  • Tech Support Marketing

    Marketing is all about acquiring customers, and up/cross-selling them once they’re onboard. What if there was a lot of…

    6 Comments
  • The Fair Share of Ratios

    As Gary Angel so rightly pointed out in his very popular piece when we published the WAO/FACTOR, analysis context is a…

    1 Comment

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