SEO tips for optimizing your e-commerce website

Search engine optimization for an e-commerce website - how do you get higher in the search engines?

When you have an e-commerce website, it is easy to find in search engines essential. Unfortunately, it is a reality that Google regularly adjusts the algorithm. This means you never know exactly how Google (or other search engines) index and rate your website. Nevertheless, there are a few essential tips that you can take to heart for the search engine optimization of your e-commerce website.

Tips for search engine optimization for an e-commerce website

SEO may still contain many secrets for you. But you realize that you do not have to reinvent the wheel. In this blog 11 useful SEO tips.

11 useful tips for better findability

The term SEO or also search engine optimization will deter many e-commerce website owner. But this is not necessary at all. Start by implementing the 11 tips below and you will find that your website gets a better position in search engines.

Tip 1 - A good page title is essential for findability

You might know it from your own experience. When you start reading a book, you first view the titles. As a result, you often get a good impression of the content. Search engines evaluate a website in the same way. The spiders or bots that the search engines use, index the content of your page by first reading the page title. It is therefore very important to think about this. Because what should that page of your e-commerce website be found on? You include this important word (also called Keyword) in the page title.

Tip 2 - Put the most important keywords at the front of your page title

It may not seem very important, but the position of your keyword is indeed important in your page title. A page title contains a maximum of 55 characters and in these characters, you have to tell what your page is about. That is a challenge in itself, there is another challenge because try to put your most important keyword at the front of the page title. So if you want to be found on Samsung Galaxy S8, you better have the page title: "Samsung Galaxy S8 - the latest smartphone of 2017", then "The latest smartphone of 2017 - Samsung Galaxy S8".

Tip 3 - Make a clear description of your keywords

It is very important to make a description of your page from 140 to 160 characters. See it as the back of the book. When you have read a title you have a first impression what it is about. When you read the back of a book you get more context about the contents of the book. That's how it works online too. Process your keywords naturally and logically in this description so that it remains legible for your readers.

Tip 4 - Headers ensure clear page structure

Headers sound very difficult, but this is not it. When you have experience with the headers in Word for automatically generating a table of contents, you also know what header usage is. Headers are, as it were, headers that ensure a good page structure. Because of these headers, the spiders can better index what your page is about. Simple right?

Tip 5 - Process keywords in the text without causing excess

When you have read the first tips, you know the importance of keywords. When writing your page it is necessary to process these keywords in the text. But search engines are not stupid. When you follow your entire page with keywords, search engines directly penalize a worse position. In fact ... your goal will never be reached because the readers will be guaranteed to drop out. Write a clear story with the keywords processed a number of times. Always write a page/blog with introductory text. In this introduction, you naturally process the keyword. Always write for your customers and you will notice that processing your keywords will be easy.

Tip 6 - Tell a story

The best pages contain more than 300 words. It sounds a lot, but it is not. A reader would like to read a clear story with an introduction, core, and conclusion. When you use this structure of your text for your pages you will notice that you have 300 words quickly. For the best search engine optimization is even recommended to use 2,000 words. However, the readers of today are no longer waiting for this. People read volatile and do not want to text too long. Our advice is to write blogs of about 1,000 words. This allows you to read the page in about 5 minutes.

Tip 7 - Do not let the reader wait and take care of a quick site

In a recent study, it appears that people have an attention span of 8 seconds. Particularly remarkable since in the same research it emerged that the goldfish has an attention span of 9 seconds. Within 3 seconds people decide whether they stay on a website or not. Is your website not loaded within 3 seconds? Then many customers will drop out. That is why it is important to optimize the loading time of your website. The faster the better. Do you want to know how fast your website loads? Then view the load time on: Google PageSpeed Insights. Here they immediately give tips on how to improve the loading time.

Tip 8 - News is extremely important

Within search engine optimization, topicality is extremely important. The search engines want to offer relevant current content to the searchers. Partly for this reason, search engine optimization often looks at whether the e-commerce website has a blog. But do you realize that an update does not always have to come from a blog?

It is also possible that you have new photos of a product, that consumers leave a review or that you put the content on the page differently. There are many possible changes that ensure that your website remains current. However, it is good to realize for yourself that your website is never finished and that it will take your time. Do you do nothing for a long time? Then you lose current affairs and your position in search engines will decrease.

Tip 9 - Keyword lists are the basis for search engine optimization

Often there is a wish to come up with number 1 in google. But then you have to know yourself with which search term you would like to reach number one. That is why it is important to make a keyword list. So which keywords are important for your products or services and also for your company. This list of keywords can then be used again as inspiration for writing texts.

Tip 10 - Avoid spelling mistakes and flawed grammar

Google is almost like your teacher and master of the past, but it is logical. Prevent spelling mistakes and flawed grammar. By taking a simple spelling check over your page, you ensure that your website has well-kept and clearly readable texts. Google, therefore, sees that the content of the text is probably better.

Tip 11 - Provide a sitemap

Make sure your website has a sitemap.xml. Why? See this as the table of contents of your website. This allows the spiders to see what the structure is. When you offer the sitemap via Search console, Google can index your site better and faster.

Start with search engine optimization

With the above 11 tips, you can make a good and solid start with optimizing your e-commerce website for search engines. Do not let difficult terms work in a frightening way, but with these 11 tips, you can practically get started to be easier to find in search engines. Do you need more knowledge or support in the field of e-commerce and online marketing? Please contact me free of charge and without obligation to discuss the possibilities.