SEARCH ENGINE OPTIMIZATION
Hi everyone, today this article is about SEARCH ENGINE OPTIMIZATION. In this article we can see the what is search engine optimization and it's type,Benefit and disadvantage of SEO...
Search engine optimization (SEO) :
It is the process of increasing the quality and quantity of Website traffic by increasing the visibility of a website or web page.
Types of SEO :
- Organic :
* OSR are the Web page listing that most closely match the user's search query based on Relevance.
* It is also called "NATURAL" Search result.
- Paid :
* Paid results are basically advertisements.
* The Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.
Benefits of SEO :
SEO can help you improve your rankings in search engine results.
- SEO targets quality traffic :
- You don’t need to pay for ads in SEO
- SEO gets more clicks than PPC(PAY-PER-CLICK)
- SEO helps PR( marketing strategies)
- You can move ahead of the competition
Disadvantages of SEO :
It takes a lot of time for SEO to show results. Long wait to get ROI.
- Requires continuous work.
- Recurring cost.
- No sure shot results.
- Google may keep a bad eye on your site because of SEO.
- No fix time period to rank on SERPs.(Search Engine Results Pages
Conclusion :
SEO tools are an important consideration to help optimize a website for search engines. Many tools differ in the scope of their function yet also analyze different SEO factors. Some of the most important areas to be analyzed are keywords, content, back links, domain and social media.
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