Real Time Data Is Not Enough...

Real-time is no longer enough. We need to analyze data and identify patterns, so as to predict "what will happen next"

Predictive Analytics will have a significant impact on how successful companies, services and products are. We are entering the Data driven innovation age and decision support will be one of the keys for faster innovation and the right focus on things that matter - to your clients.

We must go beyond just entering data into a system and think about how to analyze later, but be guided by the analysis of “data in movement” for better decisions. Supported by the astounding analytical capabilities - where you can ask any business question you can possible dream of and which as a result enables the user via the system with predictive capabilities, faster and automated business decisions support - resulting in running your business productively.

In essence the transactional backbone has to be ready for the digital company - this means not only that is able to carry out all the transactions (in real time), but also that it can provide all the information in a granular fashion to cater the needed Digital Transformation and a new way of support by the solutions designed for it.

As the amount of data, especially generated by the devices ( Sensors, phones, tablets, M2M and IoT) increases significantly, business need to analyze, sense and respond to large amount of structured and unstructured data inside and outside the enterprise boundaries. To find and define patterns, apply filters to prevent the noise and ultimately to be predictive is the big task ahead and will foster the creation of these new services.

The opportunity vector for new companies to offer vertical focused solutions in a 1.6 Trillion market is incredible. At Microsoft, our Advanced Analytics tools will provide the building blocks- Our partners and end users will have choices to build what they want- on the box or in the cloud as they see fit.