The Real Content Creator

Everyone is already talking about it – the content creator, the qualitative advancement of an influencer. You can almost call them “the Swiss pocketknife” of the modern Influencer Marketing, it might be a little bit exaggerated, but it quite fits. But what is the characteristic of this kind of influencer:

The Quality

Let us start with the content quality. It is a field that has for years caught a glimpse behind the quantitative KPI’s but rarely was the top priority for the decider. It changes now little by little, especially premium and lifestyle brands early discovered that the content quality of the influencer should occur on the level of the in-house content so that they won’t be noticed negatively in the content mix but rather be remembered positively by fans and follower. It is rare finding loveless arranged selfies, but high-quality staged content within the channels of today’s content creator. Other industrial sectors catch up in content cooperation, too and engage content creators around topics like food, tech, travel etc. The result: breathtaking pictures and atmospheric videos.

The Talents

The content creators do not only convince with partly high ranges, and commitment, they especially show how multisided their talents are, next to their great target-knowledge. Content creators are partly one-man-productions at a high level, who operate from concept and content to access within different media for clients or they support agencies as a partner at eye level. First of all the last one are a suitable alternative for partner agencies concerning small and medium-sized productions.

The Story-Telling

Where the classic influencer rarely offers a good story-telling - particularly the bad ones - the content creators often represent the creative story-telling very well. The product or rather the service is placed skilfully within a commercial-cooperation and without applying for it strikingly. You feel flattered visually, you do not have the feeling of just consuming advertising, and in parts, you manage it to plunge into the world of the content creator.

Conclusion

Content creators are not the swan song of the well-known influencer but just like the classical blogger a part of this Influencer Marketing cosmos. In the era of influencer who, e.g. get along without a blog and limit oneself only to Instagram and InstaStories, there are also the bloggers who still have a right to exist. And also content creators form a part of this versatile cosmos of influencer. Everyone meets suitable clients and convinces with personality, channels and content.

An Example

I want to present you little by little such content creators and start with a young man from Switzerland. Kimon Maritz who barely is 18 years old, has turned his passion for photography early into more than just a hobby. His home country offers him breathtaking settings which led him to discover his passion for nature and landscape photography. 

Meanwhile, he travels to the most impressive places of this earth with his camera and inspires about 33,000 followers on Instagram (www.instagram.com/kimonmaritz)with his incredible pictures. Because of his spacious and awesome landscape shots, he developed his very own picture language where he proves not only an eye for nature and wildlife. It does not matter if urban pictures of cities, breathtaking drone-photography or professional video clips, Kimon Maritz develops his portfolio continuously and has already won some exciting customers with his work. This young artist is one of many notable content creators who we want to present you over the next months. 

If you want to learn more about Kimon read our story about the talented content creator: www.lebuzz-mag.com/en/photography/vast-and-impressive-landscapes-photography-by-kimon-maritz.

Credits: All pictures are protected material of Kimon Maritz