Reaching for Colossal Creativity... Consider Collaboration
Collaboration has become a recent trend and buzzword… It was championed from talk to talk at Advertising Week 2015, acknowledging the way to maximise output and genius is through Creative Talent and the creative industry coming together and allowing innovative ideas to breathe and form.
There is no doubt that people recognise the exciting possibilities and potential that come with combining forces; breaking the norm of creativity and stepping into something far more exciting can be achieved by blurring boundaries across fields.
Three years back Yoyai Kusama and Louis Vuitton’s successful collaboration took centre stage at Selfridges and brought contemporary art into a world where people might not necessary seek it… Playful, enriching, creative and a highly profitable partnership.
More importantly, with the tremendous boom in the creative industry in UK, the ability to collaborate is one of necessity for any creative, across all fields and forms of media. Future pioneering ways of branding blossom from a marriage of outstanding creative talent and effective business solutions blending together in a world of multiplicity.
But can we really bring down the walls of formality to push the boundaries of creativity, colliding creative disciplines and establishing new platforms to allow the industry to thrive further?
You need to have a certain degree of confidence to collaborate; a sense of security and maturity within not to be threatened, and a level of openness and willingness to new and fresh ideas borne not from inside. If these ingredients exist, then the potential for creating projects that are truly awe-inspiring and ground-breaking are viable and here and now.
The next frontier of creativity is cradled in the arms of many through collaboration. Connecting and learning from each other - it’s not only ‘my ideas and thoughts’, but that of ‘many’ that will make a real difference and allow for innovative ideas to flourish, putting you at the forefront of competition and yielding better results for your clients.
