The Plan for Publishing Your Book

It was a cold winter’s morning when we stumbled across Bess Sellers in the coffee shop across the street from the Lulu.com office. She was a part-time barista and full-time writer, hoping to finish her book and find an audience—a big audience; she wanted to live up to her name.

“You focus on finishing your book,” we told her, “and we’ll find that audience for you.” In return, we asked for very little—perhaps she could sneak a few cups of java across the street from time to time, just a little something to perk us up on those chillier mornings.

“It’s a deal,” she said.

Bess went back to work and we both did some brewing. We knew we had a lot to offer Bess—print-on-demand hardcover and paperback editions of her work, eBooks, and a wide range of services to help get her ready and get her work seen.

She wanted a big audience, and that meant wide distribution. But
which option? And what sort of distribution? Then, like a shot of espresso, it hit us.
In a caffeinated fit of inspiration, we ran back across the street (checking for traffic first, of course).

“Bess! Bess!” we called over the hiss of the cappuccino machine. “We have the perfect book selling strategy for you!”

“Super!” said Bess, slurping foam from a mug the size of an elephant’s foot. “Which option should I use?”

“All of them,” we told her. “We’re pulling out all the stops.”

Read the rest of the Bess Sellers story in the free ebook, The Lulu.com Author's Guide to Success. Get it here: http://success.lulu.com