PARADIGM SHIFT – DOINGNESS TO BEINGNESS

PARADIGM SHIFT – DOINGNESS TO BEINGNESS

If you think your life is about DOINGNESS, you do not understand what you are about. Your soul doesn’t care what you do for a living-and when your life is over, neither will you. Your soul cares only about what you’re BEING while you’re doing whatever you’re doing. It is a state of BEINGNESS the soul is after, not a state of Doingness.” ~Neale Donald Walsch

Wise words, simple yet so powerful. So we shouldn’t ask each other “what are you doing?” But ask “who are you being?”

Are you being happy? Are u being successful? Are u being my friend? Are you being honest? Are you being effective at your job? Are you being innovative? Are you being present for your customer? Are you being a leader for your team? Are you being dumb? This is not just a mere play of words but can create a huge difference in your “Beingness”.

So do you do a job or are you being effective in your job? Just the swap of words from Doingness to Beingness creates a complete different accountability. I can get things done just for the heck of doing them yet when it’s about Being the total onus of what I am being sits me. Look around you and you will find that there are many who just do things, get to work cause I need to do it, go for a meeting cause my role needs to do it. Working with sales people specifically in the past few years I have noticed this is the biggest different in a sales person and a sales professional. A sales person goes to do a meeting with his customer, but a sales professional want to BE a trusted advisor to his customer. This difference reflects in the way they prepare for the meeting how they put together their proposals and even in the customer conversations.

Though this is not limited to sales right? Look at the difference between a manager and a leader. A manager is dong his job by managing resources while a leader is being effective and grooming his team to replace him ! Being a leader is about taking average people to excellence. The HR manager is not just Doing an interview but Being a catalyst to hire the best profiles. A marketing manager is not just doing their role by running a campaign but by Being effective in communicating the brand promise.

Even as an individual just this one change in the word can change the way you lead your life. Are you doing exercises or are you being fit? Are you just doing the daily chores or are you being the creator to building and developing lives in your household? Are you doing social activity or are you being the catalyst to happiness and well-being?

Change the Doingness to Beingness and you will notice small shift happen around you. It will not be easy but will surely be worth the effort. Lets just start with using the new language and start asking “Who are you Being today?”.


in fact here is where MBA education got misdirected. Instead of the Knowing ,Doing and Being which Dr Srikant Datar advocated towards redefining MBA ,it should have been BEING,KNOWING and DOING .. The Being is the Critical foundation on which to build the rest . Therefore the paradigm shift you state is very relevant .

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