Overcome Content Shock with The Content Code
If you haven't yet read Mark Schaefer's (no relation) excellent book, The Content Code, you should. It takes an in depth look at how brands can overcome "content shock" in an age of content abundance. A central struggle to all content marketers is how to create compelling, meaningful, shareable content that resonates with your market and puts your customer first. Luckily, Mark has this handy acronym to help us all stay on track--BADASS.
Brand development
Audience and influencers
Distribution, Advertising, Promotion, SEO
Authority
Social proof and social signals
Shareability of the content
Being a BADASS will help ensure that you do not fall behind in the over-saturated, ever changing world of content marketing. Check it out.