March Core Update, Complete
Return to my regular weekly news schedule after small break.
Let's get to it, there's some serious stuff here:
Google confirms that the March Core Update is now complete
This core update in March started on the 27th and ended on April 8th , and Google gave it so little importance that it didn't even publish the typical blog post for these things.
Another day at the office, oh well.
But things have been seen, I'll leave you with that in the next news item…
And there are 4 losers for every winner
It seems a bit strange, but Sistrix 's data is there. They conducted the typical study following a Google core update, and for the March update, for every website that gained visibility, four lost it.
Furthermore, the pattern has been very clear: Official websites and well-established brands have gained traffic.
Nothing new under the sun, really.
Content created by humans ranks 8 times better than AI-generated content.
Semrush has conducted another study looking at 42,000 blog posts and the results are clear:
80% of the time the result in first position is written entirely by humans, while only 9% is written purely by AI.
Yes, AI detection tools are a bit meh and all that, but hey, nobody likes to read what's generated by AI, and I think we all agree on that.
Google Search Console has been inflating impressions for a year.
I'm going to start by saying that this sounds really weird to me.
Like, seriously weird.
A news report came out saying that what we've been seeing for a year now, that is, that impressions are going up but clicks aren't, is not related to AI Overview, which is something completely different.
They had a bug in Google Search Console from May 13, 2025 until now that was showing extra impressions.
This, combined with the fact that they don't provide separate data on AI Overview or AI Mode impressions/traffic, makes me think they're pulling the airplane trick on us.
Either way, they're not going to correct the data; instead, from now on, they're going to paint it in a positive light.
WordPress 7.0 is delayed (and, what's more, it's late)
Look, I didn't want to, but of course, if the headlines leave me like this, I can't hold back.
The thing is, they were planning to have WordPress 7.0 ready to present at WordCamp Asia , which was just a few days ago, and it didn't happen.
It wasn't achieved because one of the key features of this new version is real-time multi-user collaboration (like in Google Docs) and they don't have it ready.
I don't know if it will be worth the wait, but hey, nobody can take that joke away from me.
AI bot traffic grew by 300% in 2025
Behind this alarmist headline we have a fairly normal line of reasoning.
Last year, 2025, was the big break for AI , and models and startups emerged training; in short, AI bots were created in droves.
The result: The traffic from these bots skyrocketed. And I don't think it will decrease this year or next.
YouTube launches 90-second non-skippable TV ads
If you want a potential customer to hate your brand a little more, keep reading.
YouTube is launching 90-second ads that play when a video starts on TV and, moreover, cannot be skipped .
I don't know, 90 seconds seems like too long for almost everything, but even longer for commercials...
TikTok is becoming more connected to HubSpot
TikTok has announced a more robust integration with HubSpot , which will be great if you run TikTok Ads campaigns and want to track leads in that CRM.
I think that's a good point, actually. Anything that sheds a little light on the attribution model is great.
LinkedIn goes GenZ with videos
LinkedIn is launching a new feature for watching videos, allowing you to set it to 2x or 0.5x, presumably following in the footsteps of other social networks that have allowed this for some time.
I really thought LinkedIn was going to back down on the video, but there they are, still going, little by little.
That's all for this week's marketing news. I hope you enjoyed it as much as I enjoyed writing it.
And you know, if you liked it, leave me a comment, a little heart, or something, it makes me very happy.
This is a very grounded read of the post rollout pattern we’re seeing. The consistent theme across recent core updates is that Google is continuing to consolidate visibility around entities with strong trust histories, while devaluing content that lacks clear authority signals or depth of originality. That “winner to loser” ratio is often what you see when systems recalibrate quality thresholds at scale. The point about human written content outperforming is less about origin and more about signal richness, lived experience, specificity, and verifiable expertise, which AI generated content often struggles to consistently replicate at scale without strong grounding inputs. I explore this exact transition in "Beyond Keywords: The AI Powered Future of SEO" alijaffarzia.com where SEO is shifting from content production to trust engineering, where being selected as a source matters more than raw visibility metrics.