Managing Access to Google Analytics for Agencies

In a digital agency, web analytics is everyone’s job, whether they realize it or not.

It doesn’t matter where you sit, your specific job title or even your skill level—everyone who works within a digital agency must have an understanding of web analytics. You need it for your own insight, but also to help clients to understand their data and how it applies to their businesses.

Of course, training people to bring analytics into their daily routines comes with challenges. You need to bring analytics to your digital agency in a way that will foster buy-in and that will allow people to make more insightful decisions. A good place to start teaching people Google Analytics is with your agency’s own account. Once familiar with that, they can begin using their skills to interpret client data from client accounts.

But before any of that can happen, you first need to give your team access to the agency’s Google Analytics account. After that, you need to think about who should have access to which client’s Google Analytics accounts.

Did the thought of unleashing that kind of power just make you nervous?

We understand. However, realize that sharing some data doesn’t mean you have to share all data. While you want people to be able to review the information they need, you also don’t want them to be able to make edits (intentionally or unintentionally) that would interfere with accuracy.

In this post, we’ll show you how to properly manage access to your agency’s and your client’s Google Analytics. To begin, let’s walk through adding a user to Google Analytics and move on to applying access levels to roles within and outside of your organization.

Read the full article: Managing Access to Google Analytics for Agencies