Consumers want personalized content!
Publishers want contextual traffic segments!
Advertisers want ROI and LTV!
Regulators want transparency and accuracy!
Measurement firms need consumer consent, publisher coverage, advertiser confidence, regulatory approvals, technology, science & agility! And this makes MADTECH (Marketing, Advertising, Technology) the best place to be in this holiday season!
Deliver > Measure > Optimize > Deliver
I belong to 'early adopters' when it comes to technology innovation adoption. But surprisingly, when it comes to social…
Demographic targeting is not new! Its been used extensively by almost all ad-serving platforms to show ads based on…
Lack of followup and commitment, business was lost! Lack of courage and freedom, business was lost! Business lessons…
One place where hype aligns closer to truth is Gartner’s hype cycle. Everywhere else hype is defined as ‘extravagant or…
Optimize and Grow, a proven recipe for any organization to sustain in a competitive space. Though it may sound simple…
Connections are always super exciting. Imagine a world where every physical object existing in the planet are capable…