The LRUX Process

Before reading on, I recommend checking out my previous article LRUX is The Secret to Creating Products People Love.

In the previous article, I gave an abstract breakdown of the theory and four pillars of LRUX. George Garcia and I have formulated a process to help organizations, brands, and creatives achieve LRUX with their audiences. The LRUX process is comprised of three phases why-who-what. The three phases in the LRUX process were conceptualized from the four pillars (holism, brand identity, emotional intelligence, personalization). LRUX is the theory that by using human-centered design methodologies when building or marketing a product; it can manifest limbic resonance with users, which in turn, has the potential to create behaviors, build lifetime relationships, and increase advocacy.

01 Why

Perhaps the most important phase of the LRUX process is the why phase. During this phase, the organization defines the mission/vision by telling their story so we can understand why the organization exists. Another component of this phase is understanding what problem is the organization solving and for whom? All stakeholders should be involved in this process so the organization can coalesce into one narrative. Everyone should also have an understanding of the emotional value the product/service provides. How does your product or service change your audiences life? when a customer interacts with your organization, how do they feel about themselves and your organization?

02 Who

Conducting customer & market research will help you discover the psychographics of your audience based on a number of attributes. After you understand the psycho-profiles of your audience, align psychographics with the why of the organization. We use The Four Ps to segment psychographics into primary vs secondary targeting.

03 What

We perform an LRUX audit to figure out where the customer experience is lacking LRUX and if is there anything the organization is doing that does not align with the why or the audiences psychographics. There are two objectives of building an LRUX strategy. Crafting one message that will tell the story of the why and connecting every touchpoint in the customer journey to the why.

“At the end of the day, there’s a person sitting behind that screen and their purchasing habits aren’t determined just by their browser or device, they’re determined by their state of mind and emotions. The online marketing world tends to forget this.” — Talia Wolf

Each phase has a detailed strategy and an arsenal of tools you can use to see success within each phase. If you or your organization would like to use this process and get a more comprehensive look into LRUX please reply below or reach out to Cody Scott & George Garcia.