Learn To do Smarter Web Data Analysis

Learn how to do smarter web data analysis with these simple tricks to extract meaningful IABI (Insights, Actions the leadership should take, Business Impact) data.

We are all aware of Pareto’s Principle – the 80/20 rule, and it applies perfectly even to web data analysis. In most of the tools we use for analysis, we use only 20% of the features for 80% of our analysis. But, there are so many other features that we do not pay attention to that could help us do our analysis easily and effortlessly. We will focus on Google Analytics tool, but most of the other tools have these features as well.

1. Real-Time reports

Although not unknown, the real-time report is an impressive feature in Google Analytics where you can view what is happening on your website RIGHT NOW. Yes, it tells you all about how many users are logged on, from what type of device, which page are they on. It is a fascinating feature especially when you consider that the data is segmented across multiple dimensions. This feature is useful for those organisations that can take decisions from the real time data because it shows more about the activity rather than any value.

Read my complete article on the blog here - http://www.digitalvidya.com/blog/learn-to-do-smarter-web-data-analysis/