Keeping Things in Perspective

We are all familiar with time and the ongoing ticking of the clock.

Time can seem to stand still when faced with an arduous or undesirable task. Conversely, when looking back on life’s pleasant events time seems elusive and fleeting. Intellectually, we all know that time does not slow down or speed up, it is merely our interpretation or perception of those events that make up the moments that time hands off to our past and marches forward to the future. 

Interpretation of life events in the past and present are influenced by our perception or viewpoint.  A proper and correct view is essential to a proper and correct end.

Aligning Marketing Information and Desired Outcomes

Perception in marketing and media must be congruent with facts that are as true as the ticking clock. This constant flow of marketing information must be seen in context with the desired end, which in simplified terms, are cases that give the best chance to a monetary solution.

At Intenda Media, having the proper perspective is done by having multiple viewpoints. We look at TV, Radio and Digital platforms in real time to determine trends, conversion, reach and preliminary acquisition costs of qualifying contracts. Our perception is not based on a limited view of the landscape but takes into consideration all legitimate forms of media. By having this perception, we can make better monetary decisions that lend itself to better cases at better cost.

IVC Filter Marketing Data

Some data that is emerging regarding IVC Filter cases has caught my attention. 

Up until mid-April we were seeing consistent flow and acquisition costs of IVC contracts at $787 with a 28% injury rate. After April 16th, we noticed a slight decrease in flow which increased our cost $137.00 per qualifying contract and overall injury rates went down to 12%. 

Our view considered TV, Radio, Facebook and PPC platforms. My conclusion is that these are trending issues not merely media volatility. We will see these cases steadily trend up in cost of acquisition with fewer injury cases available.

Best,

Stan Gottfredson