Intoducing "Something In Between"

I’ve been trying to work out where a certain kind of thinking belongs.

Not the finished stuff - but thinking that happens before that. Or sometimes after, questions hang around like the final guests at a party. 

The moments in between briefs and outcomes, confidence and doubt. Between knowing what you’re doing and realising that you don’t (which is when the magic happens). 

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A lot of professional writing is designed to sound certain.

It defines and labels, and in doing so, closes things down. Much of the work I care about - in storytelling and communication - happens in a more tentative register.

It happens when:

• people are paying attention but don’t yet have language
• change is personal not ‘a programme’
• certainty would actually get in the way

These moments rarely make it into case studies but they’re where learning begins.

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A favourite poem (don’t worry it’s short):

Come to the edge. 

We might fall. 

Come to the edge. 

It's too high! 

COME TO THE EDGE! 

And they came, and he pushed, 

And they flew. 

(Christopher Logue)

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Something Inbetween is a place for the edges. Thoughts that don’t fit anywhere else.

It’s not here to persuade you of anything - just to hold a bit of thinking in public.

I work through Toffee Hammer. This isn’t where I explain what we do. It’s where I notice how things feel when we give attention to the unresolved - without rushing to our phones. Some pieces will be short, others might take their time.

There won’t be a regular schedule.

I have enough deadlines. 

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Call To Inaction 

If you’re reading this, you don’t need to do anything. You don’t need to agree or argue (though feel free to start a conversation). 

But if you’re someone who works in the gaps between creative and corporate, thinking and doing, confidence and learning - then you might recognise the territory. Maybe Something In Between will give you a moment to think. 

Thank you for reading.