How to create an Ecommerce Tracking Plan in Google Analytics?

To create an eCommerce tracking plan, it is necessary to have complete information about the business perspective and its complete features.There are a range of business that differ in size. The information is on the basis of a mid size business.

There are basically four types of eCommerce Data: 

Acquisition Data: It refers to the information concerned with getting traffic

Engagement Data: It refers to the information on how people interact with the website

Conversion Data: It gives the information about the success of a business.

Foundational Data: It refers to the unwanted things in the business that should be taken care of.

To provide with the information at a vast scale, each of the type is given below with full details.

ACQUISITION DATA

It is the process of attracting customers to the website. Markets need to have complete information about the working campaigns. There is a range of campaigns that focus on brand as well as direct activities.

For information, Campaign Tracking is a bit critical and allows many Types of Segmentation.

Direct Conversion measures things like:The Channels are the most important place to focus your attention on. It provides most vital information like what are the sources of your traffic like direct, referral, social ,paid, organic etc. Analysing the data acquired from this segment gives a great insight about the site performance.

ENGAGEMENT DATA

It is something tricky to describe. There are a lot of ways for people to interact with the eCommerce website. These ways of interactions are referred to as micro-conversion. They take some time to generate revenue. Also, they build a relation with the prospective customers. Engagement Metrics include the following:

BOUNCE RATE: It measure the number of visits to a page. No matter, whether the amount is small or large, it is useful.

NEWSLETTER SIGNUPS: It is the process of getting people to sign up for the newsletter which is huge.

STORE FINDER: It exists for some people might want to visit and examine an item. It does not directly indicate sales, but yield interesting data.

RSS SUBSCRIPTIONS: No matter whether a subscriber reads what you posted, he will always be an interesting person.

ADD TO CARTS: It is the process in which people add the items they wish to buy. So it’s an important element in the buying process.

SAVE TO WISH LIST: It is an important predictor of the success of the business since it tells the amount and number of item people usually buy or add to their wishlist.

ON-SITE SOCIAL INTERACTIONS: it refers to the number of liking or tweet by the people to your online business.

PRODUCT INFORMATION INTERACTIONS: It is the information available on the eCommerce website that helps in convincing a consumer to buy an item. The information is usually presented in tabs.

PRODUCT RATINGS : It is another way of interaction with the consumer. It explains the rating to an item and hence give information about the traffic generated. 

LOOK TO BOOK: It measures the attraction to the item of business. Its usually focus on the number of people who usually look at the product but do not buy it. 

CONVERSION DATA

It is the heart of business, In short, it is in concern with the revenues of the business. But it’s not only about revenue but a few more terms as well.

Revenue: It is something one is completely aware one and is the most important part of the profits of business.

RETURN ON INVESTMENT: It measures the difference in the amount of money spent and made. But google analytics tracks true ROI to a limited extent because it does not have the investment data.

AVERAGE ORDER VALUE: It involves getting customers by using various techniques like cross selling to get an average of what people are spending.

REVENUE BY REPEAT CUSTOMERS : It takes less time to attract a repeat customer rather than the one visiting for the first time. Every business prefers having repeat customers.

INTERNAL CAMPAIGN PERFORMANCE: Every business puts some promotional act or campaign on their site in order to attract customers that generates a surplus for a business.

VISITOR SATISFACTION AND INTENT: It focuses on the qualitative information about the experience of customer visiting the website. It includes their response to whether they are happy visiting the site or their visit is a success.

FOUNDATIONAL METRICS

Except for the above, there are many other key factors also that helps in understanding the business performance.

TIME BEFORE PURCHASE : It is important to understand the time Duration it takes to sell a product to a customer. This behavior helps in tailoring the marketing campaigns to the customers.

WEBSITE VISITS BEFORE PURCHASE: It measures the number of times a business needs to interact with the customer to attain any transaction.

HIGH VALUE CUSTOMER BEHAVIOUR : It helps in understanding the technical health of the business. It focuses on the consumers who make huge amount of spending.

SITE PERFORMANCE METRICS: It refers to the performance of one’s website because the speed of a website matters a lot to the consumer. Consumers usually prefer the website that takes less time to load the pages and involve less error pages.

MOBILE APP/ WEBSITE DATA: It focuses on data in concern with mobile and devices. These are usually put in a separate category since the mobile space is evolving at a fast space. So there is a need for focusing on the versions, carriers and the most popular devices. 

So, all the above information helps one in the business performance. All you need is to follow and act.