GENERATIVE AI TECHNOLOGY

Generative AI is among the hottest areas of artificial intelligence, with OpenAI’s ChatGPT being the latest standout. The chatbot comprises a family of AI-powered large language models and is a slicker, more refined version of the company’s GPT-3 platform, which took the world by storm in 2020 with its groundbreaking ability to perform tasks it hadn’t explicitly learned. 

Now, ChatGPT’s ability to generate natural (if, at times, weird) language, has pushed the limits of what was previously thought possible with artificial intelligence. According to Writer’s Johnston, the release of ChatGPT alone advanced the industry by about 12 or 18 months. And it has been joined with a bevy of other generative AI models, including viral AI art generators like DALL-E 2 and Mijourney.

Consumer-facing generative AI products “really put AI at the fingertips of so many people in ways that they had never experienced before,” he added. “The productization of things like ChatGPT, DALL-E and Midjourney, making it actually real for people in seeing what all this progress actually means, is the biggest advancement that happened in the last year.”

Looking ahead, 2023 will be a year where industry adoption of this technology really takes off. “Businesses are going to start looking a lot more closely at generative AI and how it can impact their business. “It’s becoming much more about how can we integrate this technology into our product? How can we leverage it as part of our go-to-market efforts? How will this affect our customers? Businesses need to sort through the hype to actually figure out what’s real for them.