The Future of TV
I’m excited to announce some big news from us here at DataXu: a strategic partnership with Sky, Europe’s largest entertainment and media company, which includes a $10 million investment in DataXu from Sky.
Sky and DataXu share a common vision of the future of TV, and bring highly complementary capabilities to this collaboration. Sky, with 21 million customers across Europe, is the leader in television advertising, and is developing next-generation audience analytics and targeting solutions. With products like Sky AdVance and Sky AdSmart, Sky brings the best of digital targeting to TV, as well as a holistic understanding of consumer content viewing habits to improve the advertising experience for all. DataXu, recognized as the technology leader in programmatic marketing, brings powerful data science and analytics technologies that enable media companies and marketers to understand the consumer journey across all digital devices–including mobile, desktop and TV–impression-by-impression in real time.
Together, we aim to transform the way advertisers plan, buy and measure media investments across device and format silos, making advertising better for all involved.
As the line between traditional and digital media blurs, we’re thrilled to be innovating and collaborating to help define a new and better consumer experience, advertiser value proposition and overall media business model.
Mike
The flow of advertising dollars has been moving away from traditional radio/television to digital platforms due to better marketing ROI that results from granular targeting. If DataXu and Sky targeting solutions can create that same level of granularity through traditional media channels, it could influence where advertising dollars are spent. I believe traditional media channels inherently offer more trust for advertisers than on-line banner and email advertisements that are often associated with scams, viruses, pornados, etc. Congratulations on the partnership!
What great news, for DataXu but also for the industry. Broadly defined, Over the Top video is on track to earn $50B+ in consumer spending by 2020 and more and more of that video will be ad supported. If people like Mike and the team at the Xu can help transform the economics of that part of the ad industry, there's no reason to think that $50B is a ceiling.
Way to go, Mike. Continued good fortune to you (luck doesn't have anything to do with it, eh?)
Congrats Mike!
Sounds exciting, nice work. Adsmart is developing into a very interesting option for brands.