Future Proofed Data & The BIG Data 100

Deciding to support the DataIQ Big Data 100 for a second year was an easy decision to make. Easy in business terms for the focus it gave last year to everybody at DBS Data and for the positive impact it made on our clients and prospects. Combined with our support for the DMA, it established our reputation as trustworthy partners able to deliver data services to the best industry standards. 

It was easy this year because of the changed climate around data and compliance. We have been pursuing a strategy of permission-led data supply since 2014 and are now seeing the benefits of a decision made ahead of the curve. The 100 practitioners on this year’s list are similarly at the vanguard of the data industry, rather than having to rush to catch up with the new benchmark. 

At a time when many in the data industry were still choosing to take the consumer’s permission for granted, we could already see it was a game which was drawing rapidly to a close. Making the transition was not as difficult as we anticipated, especially as we achieved buy-in from the entire company, top to bottom. Ensuring everybody in your organisation is on-board with your data strategy is critical as the individuals represented here also know. 

As we unravelled the twists and turns which had entered into the supply chain around compliance, we recognised how much value would be created from our new positioning. It is true that the greatest threat can often be the greatest opportunity, never more so than when dealing with a sensitive, perishable asset like data. 

With nine out of ten of our staff having some direct involvement with data, ensuring they understood their responsibilities and communicating the potential rewards was essential. This year, everybody will need to follow our example and that of the DataIQ Big Data 100. Good examples make for easy lessons.