The Function Of Packaging

1. Protection function

 Protection, but also the most basic function of packaging, even if the goods from a variety of external damage. A commodity, after many circulation, can enter the market or other places, and ultimately to consumers, during which time, need to go through handling, transportation, inventory, display, sales and other sectors. During the storage and transportation, many external factors, such as impact, dirty, light, gas, bacteria, and other factors, will threaten the safety of the product. Therefore, as a packaging designer, before starting the design, we must first think of the structure and materials of the packaging to ensure the safety of the commodities in circulation.

2. Convenience function

 The so-called convenience features, that is, the packaging of goods is easy to use, carry, storage and so on. A good packaging work, should be "people" -oriented, stand on the consumer's point of view, it will be closer to the relationship between goods and consumers, increasing consumer buying desire, the trust of goods, but also to promote consumption Communicate with the business. I think many people enjoy the pleasure of "popping" when opening cans when they buy cans.

3.Sales function

 In the past, people often said that "the wine is not afraid of alley", "first-class product, second-class packaging and third-class price." As long as the product quality is good, you can not afford to sell it. In the increasingly competitive market today, the importance of the role of packaging is also well known to manufacturers. People have felt that "the wine is not afraid of the alley." How to make their own products to sell well, how to make their products from the array of shelves in the jump, relying solely on the quality of the product itself and the media bombing is not enough.