Evolving Learnerbly's Values: The Process
At Learnerbly, we evolved our values (and made sure they would actually make sense).
🤔 A reminder: what are values?
Role expectations are what you do.
Values are how you do it.
We evolved our values for scale, so that:
🍂 Our old values
Lovely but not clear, actionable or scalable. Something needed to evolve for our fast-growing 70-ish team to thrive, our business to grow, and our people to belong.
🔬 The process: Retro-engineering
To embed existing values, we build rituals that encourage specific behaviours. But to elevate existing values... we retro-engineer!
📊 Gathering data
Classic bottom-up, we gathered info with an everyone survey, everyone workshops and leadership interviews. With a 90+% participation rate because we all care like that.
We defined what behaviours we do like, do want, and don't want: they emerged from the data analytics, a whole hub-worth (yes, we've open-sourced that baby!). Then, we unearthed underlying values (with shovels, brushes and sieves).
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💥 Focus on impact
To do that, we took our set of behaviours and linked them to the impact they have when they're actually lived. For example, if "we share and receive candid feedback", we'll learn and we'll grow. It's not always that clear a line but crossover is totally normal.
We turned that into a visual map - partly because by that point we had a lot of data to work with so that's more digest, and partly because it's pretty. That helped us sense the behaviours our values would enable and encourage.
FYI, superpower includes trust, safety, inclusion, belonging, and diversity.
💅 Finishing touches
Next steps included a finalisation workshop with the leadership team, feedback from the project group and in-depth chats with our local wordsmiths.
And voila, evolved values were born.
But not just. With each value comes a 1-word associated behaviour and 3 descriptors of what great looks like in action. So they're clear, actionable, and scalable.
🍑 The shape of a value
So they can be mapped against actions, our values are in verb form and so are the behaviours. For example, for our value Always Grow, the behaviours are 'Learn' and 'Improve', and the descriptors are:
So they're not an acronym. But they're genuine, representative, and they are clear, actionable and scalable. And if you ask me (let's pretend you did) that's pretty cool.
🚀 Up next: Launching, launching, launching (it's not just a video 😉), and embedding them across the employee experience, processes, and how we build a high-performance culture!
Kelly H. interesting read
Thanks so much for sharing your journey and insights Marie Krebs. Amazing read 🙌✨
Incredible work Marie Krebs!!
So so so proud of all this amazing work and seeing this come to life ❤️🥳
Enjoy it? I LOVE that the world is finally getting to hear about all your incredible work last year. It has been such a joy to see you bring this to life and co-create every step of the way. ✨