Engineering Design Transformation: Optimize & Reduce Design Time For Your Product

ANSYS Discovery Webinar Series

19 February 2020 | 11:30AM - 12:30PM (IST) | Register Now

Each industrial revolution leads to disruptive changes to how products were being designed and manufactured. The first industrial revolution with mechanization and power generation, led to much-improved manufacturing processes. The second one helped in adopting mass production. Third one brought automation. Each revolution disrupted the traditional methods and changed the products design and manufacturing processes.

Industry 4.0 has Cyber Physical systems at its heart. The advancement in the areas of Big Data, Additive Manufacturing, Digital Exploration, HPC, New Materials, AI and IoT are disruptively influencing entire product creation life cycle - from product ideation, design, testing, manufacturing; even up to maintenance and feedback phases on the life cycle. Leading organisations worldwide are proactively adopting these changes to ensure themselves advantages of technology leadership.

Design Verification and Optimization

There is a major difference between the technological design process and the engineering design process in analysis and optimization. The analysis stage of the engineering design process is when physical models, mathematical models and scientific principles are employed to help the designer “predict” design results. While the optimization stage of the engineering design process is a systematic process using “design, cost and manufacturing constraints” to allow the designer to locate the optimal solution. For optimizing a design, one needs to go through a lot of design iterations (dozens to sometimes even hundreds).

“I could see walking into a customer, cracking open a laptop with a clean sheet and saying, ‘Now what do you want?’ Or I could say, ‘This is what we’ve got. Let’s optimize it.’ You can use ANSYS Discovery to come up with six new ideas in five or ten minutes. It’s huge.”

–Travis Jacobs, Owner, Jacobs Analytics

Source: INCOSE Systems Engineering Handbook, Fourth Edition, 2015

Product Challenges

There is a demand to design smarter, faster, smaller and complex products, which are yet simpler to use, economical and lighter. Technology and innovation leaders worldwide are turning to simulation for optimizing their products for these and other parameters. Simulation is now being used to optimize everyday products like chocolates, to very complex products such as aircraft engines. But, even today in most organizations, simulation is still primarily restricted to the final validation studies. At this stage, often ~80% of design costs are already locked in, and there is very little room for design changes. Time-to-market constraints, cost constraints, high learning curves for traditional simulation tools, etc. are some of the factors which prevent organizations from adopting simulation led design exploration and optimization in their design groups. This often results in sub-optimal over-engineered products.

Rapid Design Exploration, Real-time Simulation, Ease of Use is the need of the hour

An ability to easily make a design change and get real time simulation results will help overcome these challenges. ANSYS Discovery does exactly that! It empowers engineers to pose ‘what-if’ questions upfront in the design process. It also allows to explore thousands of design options rapidly and to receive immediate feedback. It provides engineers with the flexibility to test and creatively solve design trials without risking a product delay or setback.

ANSYS Discovery is a tool intended for the conceptual design phase. Focus on interactive design exploration and upfront simulation helps to find the right design direction and insights. Knowing the most optimum design options early, helps reduce number of expensive physical prototypes, reduces the design cost and brings the products to the market faster. This also helps freeing up the analysts’ time to focus on more challenging simulation problems for their future product needs.

“ANSYS Discovery has literally cut our design time in half. With the ability to do rapid design exploration; paired with ‘real-time’ simulation, we’re able to leverage Discovery at the beginning of our sales process.”

–Mike Berry, Director of Engineering, Moffitt Corp.

My friend, Mr. Naresh Patre, presented some case studies on ANSYS Discovery last week. In continuation of that webinar series, we will have another webinar next week.

To learn more about Real-time Design Optimization, join us for this webinar on Engineering Design Transformation and hear from our experts on the below topics:

·        Case Study Presented By Expert From Automotive Industry ( Second largest commercial vehicle manufacturer in India)

·        Rapid concept modelling and design exploration using ANSYS Discovery

·        Working with non-native CAD data

·        Intuitive, easy workflows, democratizing design verification for all users

·        Real-time design optimization