A creative data analyst is needed

Making data-based decisions is standard practice organizations must embrace. If you are not there yet, it’s time to collect customer data. Now!

Customer data start in your digital campaigns at the top of the funnel. It then runs down a thread when a deal is won or lost. There is nothing new about data-based driven marketing activities. Many start-ups build technology and have been making a fortune from performance marketing for years.

Here’s something to think about. The data you store in your CRM crosses the organization. So each department should know how to work with it, asking the right questions to make the right decisions. Therefore your data must be accurate, and you must be creative to know how to analyze it, what you can do with it, to make the right decisions.

C-Level managers should work hand in hand with their marketing and sales executives, encouraging them to update the data continuously as this data will determine the business's future and product decisions. Data accuracy is essential; otherwise, it's almost useless. Making decisions based on this data won't lead you to where you want to be. The more exciting part (at least for me) is being creative and continuously asking the right questions to get to the answers. What are the right questions? It depends on what you do you want to know.

Analysts working with CEOs must be creative, to help them look at the big picture, ask the questions and analyze them, and make the right decisions.

Here are a few questions you can begin with; the answers should be at the exact source of data:

1. Where are most leads getting from?
2. Which target audience converts best?
3. How much time does it take for a lead to convert to SQL?
4. How much time does it take for a SQL lead to convert to a customer?
5. What is the conversion rate from lead to closed-won?
6. What is the avg time to win an opportunity?
7. What is the avg time for onboarding?
8. What is the cost per lead?
9. What is the cost per deal?
10. What is your customer lifetime value?
11. Which opportunity should we address now, and which one do we still need to nurture?
12. Which nurturing workflow is performing best?
13. What is the avg deal size?

And so on, and so forth...

So...

If you are still using speared sheets to manage your data, it’s time to explore the different CRM options. Start collecting data, ask yourself (and your team) questions, be creative, and make data-based decisions.