Case Study

Rethinking the signup page for Patricia app (My own point of view)

Hello Everyone! I am very glad to be doing this, as this is my second month of product design and I am very open to learning. I decided to take a walk through the Patricia App and share some of my thoughts on the App’s design. I am open to feedback on this article. Hope you all enjoy reading this!

While going through the Patricia app I found a lot of things very captivating, one which caught my attention was the User Interface of the app. The approach to the user interface seemed very seamless from the layout, logic flow, to the structure of the interface and consistencies in the design. This really impressed me so I decided to look further and I found some things I believed if worked on would yield positive results for the company.

Problem

I noticed the ratings and reviews of Patricia could be higher and positive if few changes were made.  I discovered that the App loses the love of users due to some reasons:

1) Unsatisfactory User-Experience - The user interface of Patricia app is excellent but the user experience is unsatisfactory. From the reviews, customers are complaining about how hard it is to sign up, that is, it takes a very long period of time for users to sign up, resulting in them losing interest.

Some screenshots of the customers’ review and Patricia create account page

2) Inefficient and Ineffective work process- Doing the right thing but in the wrong way. After going through the stress of creating a username and signing up, On getting to the homepage users also have to go through another stress of filling their bank details and bank identification set up which is necessary but could have been done while signing up to reduce the idea of a long registration process.

Goal

1) To improve the user experience.

2) To improve efficiency in the company's work process.

My Proposal

To enhance customer's trust and speed up the sign up process, I decided to use email address and phone number as the first step to creating an account. Then the user can choose between signing up with their BVN number or with their bank account, this brings about efficiency in the work process as using BVN or bank account details automatically provides reliable personal details of the individual or entity using the app, this eliminates the 'error' response gotten by the user when creating an account using the username feature on the first page of the company's App.

Finally, the customer moves on to the next step of creating their profile and adding fingerprints.

Screenshots showing the changes that I made.

Conclusion

I have to give honor to whom it is due, the team under the guide of the company have put up a great job in ensuring the interface is beautiful. Ultimately, an effective and efficient work process will help improve the user experience and satisfaction, which translates to positive reviews, increased customer base and better customer engagement.

Video

Here is the link to the digital prototype of the new design I made-

Once again, I welcome comments on these adjustments.

Reference

https://uxdesign.cc/the-new-york-times-timely-app-concept-27efe88e5d4b