Case Study About Improving Website Speed

Hello Guys,

As I was refreshing on my old topics I was going through the technical SEO things. So the first one got my eyes was the webpage loading speed. So I quickly took my dummy website (i don't wanna treat the main website as a Guinea pig :p). I checked the speed of my website with some dummy data from the Wordpress theme super mag.

• Stage 1 (Without Image Optimisation Or Lazy Load or any other website speed improvement feature)

• Stage 2 (After using Smush Tool For Image Optimization and Enabling Lazy Load)

Smush tool was really easy to use just needed to press a button "Smush Image" it showed some 3 MB was saved. Was quite happy by the change in the score but then I noticed that google recommended using JPEG 2000, JPEG XR, and WebP which can decrease 1.35s.

So headed to try that too. I didn't see an option in converting JPEG or PNG image to the above formats so started exploring the other plugins and then came across Imagify Wordpress Plugin (https://wordpress.org/plugins/imagify/). This was not easy as smush tool i have deactivate smush tool inorder to run the plugin and also we have register for the website and acquire the API key and insert in to plugin field to optimize the image. So i did the procedure and it took like 20 to 30 minutes for the page compress the image and the plugin only supports 250MB of image compression per month. So after doing the same the result was much better

• Stage 3 (With Imagify Plugin)

This was after deactivating the smush plugin and without the lazy load feature. But still, I didn't find a way to change the image format but as the result was good and we can clearly understand this compression is much better i kept the plugin and though of finding different plugin for the lazy load feature

• Stage 4 (After Using Lazy Load from wp jetpack plugin)

Finally green card from google. I was not satisfied still as it was an experiment thought of going more forward.

Now it was time to minimize the unused CSS, javascript and HTML code using minify tool.

• Stage 5 (After Using Minify HTML)

Now the score again improved 2 points still trying to hit 95 above without AMP.

Soon I will be trying out new ways too as still the image format is not changed I couldn't find any plugin that does that looks like i have to manually do it. Will update you once it's done.