Building The Composable Experiences That Matter
The customer and employee journeys are undeniably among the most important differentiators and creators of brand affinity for organisations around the world. However, businesses, on the other hand, are struggling to keep up with changing consumer and employee demands using legacy technologies. The stage is set for ‘Experience Builders’ to enter and take charge of the transformation journey with insight, creativity, and impact.
Being driven by ‘Experience Thinking’ has proven to be the most impactful way for businesses to organise their tone, culture, and approach to problem-solving. Experience Builders are trusted advisors who can help organisations realise this impact, bridging knowledge gaps, inspiring new perspectives, asking revealing questions, and ultimately driving competitive advantage.
The role of trusted advisor, in the technology channel, was always a coveted one and earned by those that truly partner with customers with deep understanding and impeccable outcomes. Today, this role has evolved into the ‘Experience Builder’, which brings perspective that once again brings the customer and employee experience back to the fore and recognises these are among the primary competitive differentiators.
At GITEX 2021, Avaya is proud to showcase our global network and ecosystem of Experience Builders – Avaya experts, partners, and customers at the forefront of accelerating transformation by elevating experiences. We believe that this ecosystem lives at the intersection of Design, Business, and Communication thinking, ultimately coalescing into Experience Thinking.
The challenge ahead for Experience Builders is to challenge legacy thinking, existing paradigms, and lead the organisation and its diverse streams cohesively towards a new experience environment. And the good news is that this community of enablers already has access to a range of tools and solutions to smooth the journey.
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Avaya OneCloud, our opportunity portfolio, delivers on enterprise learning, boosts productivity, and enhances collaboration – all important considerations for organisations of every size and nature. Come visit us at GITEX 2021 to talk about building composable experiences and join us as we change the way our customers change the world!
We would also like to invite you to listen to Avaya Live from GITEX Technology Week 2021 on October 19th at 11am BST, a one-hour session broadcasted directly from the show floor, please register here:
Steve, thanks for sharing!