Build prototype that align with human behaviour
When Figma make was introduced, I started working with it from the very beginning. It was the feature I had been waiting for—the missing link in the UX workflow.
For years, I have poured my heart into Figma prototypes, trying to give life to "natural" user interactions. But if we’re being honest, something was always complete. We would prioritise a few key paths, focus on the visuals, and end up with a "point-and-click" experience. The "product life" was missing.
Today, that has changed.
I haven’t stopped my traditional prototyping, I have evolved it. I have a comparably big database of existing Figma designs, and I am now converting that some of those into Figma Make along with all new topics I am working. This allows me to generate prototypes that perform the exact user flow and interaction we plan for the actual product.
Usability testing isn't just a final check anymore; it's faster, deeper, and more honest.
My goal isn't to replace my work with AI, but to integrate it in the spaces required to do a "better job". I can identify the right problem worth solving before a single developer starts a sprint.
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Why the "Fidelity Gap" Matters
People use products for their own wants—not because the product "wants" them to. When we test with static prototypes, we often force users down a narrow path. We say, "Imagine this works," or "Don't click that; it's not connected." When we do this, we aren't testing the product; we are testing the user's ability to follow instructions. We miss the subtle friction points. By using Figma Make to create high-fidelity, functional prototypes, we finally have a mirror that reflects true human behavior.
The era of "imaginary" prototyping is over. It’s time to start making.