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More articles by Patrick Lafferty

  • What Will You Do With COVID’s Cataclysmic Kick In the Ass?

    Change is impossible. Well, not impossible, just very hard.

    17 Comments
  • What Brands Can Learn From The Army

    It’s no secret that this is a tough time for retailers. Toys “R” Us, David’s Bridal and Brookstone announced…

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  • Roker meet Watson

    IBM IS ACQUIRING THE WEATHER COMPANY IBM continues to grow in provocative ways

    1 Comment
  • REI - Brave Brand Behavior

    Many talk about being courageous and authentic and living the brand. REI is doing it.

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