App Store Optimisation Basic Guide and Procedure

If someone wants to have a grasp over mobile application and number of downloads, App Store Optimisation is a way to learn all about it. Fresh developers usually disregard its importance and confuse the term with search engine optimisation. The growth of apps and app store in particular took place with the abundance of smart devices and digitilisation. Here you’ll learn about the primary factors that influence the entire procedure as well as improvement strategies.

App Store Optimisation – Introduction & significance

If you as a developer have built an application, what’s the use if it isn’t visible in the store! Just like SEO, app store optimisation is a way to direct traffic to the page and increase the number of sales through downloads. Success can be measured per the number of sales over time, how effectively keywords are used and in-depth knowledge about the customers and their search preferences.

To browse through the application store be it for iOS or Android operating system helps looking for relevant software (apps) and downloading. More or less 70 percent applications and their use is discovered by searching the store which in-turn surges ranking. It also helps to compete equally with rivals and all you need is spending time on your applications and improve ASO.

The step-by-step procedure

App store optimisation is actually SEO applied to the store but far more deep, complex yet intriguing. The real difference between the both is of users and their next move after the initially browsing the website or the store. The aim here isn’t just to increase the traffic and visibility but assuring users remain loyal to your application, continue using and rating it from time to time as you involve in creating a great optimisation experience.

• Keyword research

Much like SEO, there’re tools such as SensorTower, App Annie and others to help you with app optimisation. Incorporating relevant and sought-after terms into the content to divert traffic on your application page is made easier and more streamlined. The trick is to strike a balance between difficulty level and number of organic customers pouring in.

• App description

Though keyword researh is significant to exploit Google and Apple search algorithms, app description would actually tell the customer whether application is worth downloading, how it works and operational aspects. That’s the reason keyword stuffing isn’t good here as well!

• Logo & screenshots

App logo would immediately deliver an idea of the application. Give it a touch of creativity through 3D effect and make your app logo stand above all. Screenshots must be considered as an advertising platform and if yours is an unfamiliar brand, this is something to take more seriously. Make sure the screenshots narrate a complete story!

• Teaser trailer

Quite similar to the movie trailers, a teaser takes marketing to a new height and introduce your application before the global audience. It’ll tell how users can familiarise with the apps, uses and long-term benefits once downloaded and installed.

• Market research

Market research would allow planning your move a per competition and what they actually do. You’ll also discover some major keywords hidden right under your nose while moving along. Exploit all the measuring tools available and better proceed having knowledge of the outcome.

• Rankings & reviews

Before users jump onto conclusion or actually end up downloading a particular program; an application for instance, customer review is very important to compare the pros and cons. To rank an app, reviews are important to help make a decision and all it takes is less than an hour reading them all.

• Name & classification

While keeping it catchy and informative, name should include primary kewords as well. Though it’s difficult with character limitations of Google Play and a random approach by Apple, names shouldn’t sound overly creative. Settle for preciseness instead!
App category is important when it comes down to ranking. Factors considered here include the competition level, contingency and revenue generated. The selected class helps in understanding the application and it’s primary functions.

• Cost

Determining app worth to the users can be tricky especially with the free ones available in abundance. Still, you need to allot a price thus making it availale in the “for sale” section. Price it correctly, make special offer as part of a PR strategy and have it posted.

• Localisation

Application language, target market and customers falls in localisation as the app would be designed keeping all these factors in consideration. For instance if you’re targeting Korea, be sure to set Korean as the default language and others as optional.

• Create Alerts

The error-free notification are to identify users response and reviews about a particular application. Pessimistic errors are also expected and appreciated as they help to resolve issues and make it more user-friendly.

• Analytics

Everything discussed from “keyword research” to “ creating alerts” is to measure and optimise results regularly by sorting various keywords and modifying content per suitability. This is the analytics factors that’s based on creating an emotional experience and obtain best results in the long-run.

Conclusion

 Let the above be a comprehensive guide to app store optimisation standards and procedures essential for both beginners and veterans in the field. I would love to hear your experiences and suggestions in the comments below.