The Hoffman Agency’s Post

The tech industry moves at lightning speed! Building a career in tech PR requires curiosity, a solid knowledge base and a strong academic foundation — qualities that shape instinctive and innovative storytellers. Several of our Hong Kong team members returned to their alma mater, Hong Kong Baptist University's Department of Communication Studies, HKBU, to share what it takes to succeed in an agency and what it’s really like on the job. The session covered Tech PR 101, how AI integrates into our jobs and real-life stories of our colleagues’ journey from interns to full-time. Shoutout to our team Katherine Ng, Erica Siu, Melody Kung, Vanessa Chan, Mia Yang and Kevin On for bringing their perspectives, experiences and insights to our next-gen tech PR practitioners! We were honored to have Head of Communications at Microsoft Hong Kong Bobo Wong and Chief Marketing Officer at HKSTP - Hong Kong Science and Technology Parks Corporation Hilda Chan share their career journeys in tech communications and marketing, offering students a glimpse into the different paths and possibilities within the field of tech. A special thanks to Henry Fung and Yi-Ru Regina Chen for helping us to co-organize this meaningful event with such a great turnout!