Data-Driven Churn Analysis: Identifying Customer Churn Patterns

🚨 Why do customers leave? Built a Data-Driven Churn Analysis to find out. I recently worked on a Customer Churn Analysis project to understand *why customers stop using a service* — and how businesses can reduce it. 🔍 What I did: • Cleaned and transformed raw customer data using Python (Pandas) • Analyzed churn patterns using SQL (joins, aggregations, segmentation) • Built an interactive Power BI dashboard to track churn metrics 📊 Key Metrics: • Overall Churn Rate • Churn by Contract Type • Churn by Monthly Charges • Customer Segmentation Insights 💡 Key Insights: • Customers on **month-to-month contracts churn ~3x more** than long-term users • Higher monthly charges are strongly correlated with churn • New customers (low tenure) have the highest churn risk ⚡ Business Impact: These insights can help businesses: • Improve retention strategies • Optimize pricing models • Target high-risk customers proactively 🛠 Tools Used: Python (Pandas) | SQL | Power BI 📌 Next Step: Planning to extend this by building a simple churn prediction model. Would love your thoughts and feedback! #DataAnalytics #Python #SQL #PowerBI #ChurnAnalysis #DataAnalyst #BusinessIntelligence

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