Lessons from Tottenham Hotspur's Analytics Failure

What we all can learn from a failing football club ⚽ Last week ESPN ran a story on the collapse of Tottenham Hotspur. The culprit - bad analytics...and the parallels to marketing are stunningly similar. - Proxy metrics instead of outcome-based measurement - Failure to separate luck from signal - Using data to confirm beliefs instead of challenge them A must read op-ed from Tyler Horner here. One of the best parts of working at Haus is being surrounded by people like Tyler who care deeply about the problems we’re solving…enough to write about them, even when they don’t have to. https://lnkd.in/eWiSK-z8

Sports teams don’t have a data problem. They have a speed problem. Clubs who turn ideas + insights into action in minutes (not days) will lap everyone else stuck in the land-of-the-status-quo. Thank you Sports Business Journal for publishing my thoughts on where and how speed becomes the new name of the game. #sportsbusiness ⏱️ 📈 Article here: https://lnkd.in/gT8sDkCb

Everyone wants more players. So they push harder on marketing. But here’s what actually happens inside most clubs. 30 players start a registration. 18 finish it. You don’t know why the other 12 dropped off. Last season, 120 players registered. This season, 95 came back. You don’t know who didn’t return or when they disengaged. One team fills instantly. Another struggles every year. You don’t know what’s driving the difference. That’s the problem. Not a lack of effort. Not a lack of interest. A lack of visibility. Without clear data, you’re guessing. With it, you can see exactly where growth is leaking and fix it. That’s the real lever. See what your data is actually telling you with Assemble. #SportsGrowth #SportsTech #ClubManagement #Data

⚡ Friday’s Top Stories on 365 Sports ⚡ April 17, 2026 🏈 NFL Stories: 💎 Closing Out the First Round – Paul Catalina reveals picks 26–32 of his Mock Draft, highlighting how the Bills, 49ers, and Chiefs are hunting for late-round value to stay in title contention. - https://lnkd.in/g4hhXj7S 🏈 CFB Stories: ⚖️ Heinecke’s Legal Victory – Oklahoma LB Owen Heinecke wins a game-changing extra year of eligibility after a judge ruled against the NCAA, potentially opening a legal floodgate for other athletes. - https://lnkd.in/gGkvh8FC ⛳ The LIV Golf Warning – Craig Smoak explores how the financial instability and massive spending of LIV Golf could serve as a cautionary tale for the future of college football's business model. - 🧠 A Roadmap for the Sport – Craig Bohl, Executive Director of the AFCA, discusses the urgent need for national NIL standards and why coaches are pushing for a universal five-year eligibility rule. - https://lnkd.in/guXfpzsf 🏀 CBB Stories: 💰 The Portal Gold Rush – Analytics expert Evan Miyakawa, creator of EvanMiya.com, breaks down how NIL prices are skyrocketing for big men and how teams like Baylor are navigating the chaos. - https://lnkd.in/gpgKdWe9 💥 Stay in the Game! Access full interviews, past live streams, exclusive shorts, highlights, and more — posted throughout the day! 👉 YouTube: https://lnkd.in/gKUEGPzq 📲 Socials: https://lnkd.in/gWN3kBV2 👕 Merch: https://lnkd.in/g74_Enb7 👇 Check out our partner Flag & Anthem — use code 365SPORTS for 20% OFF your order! 🛒 🔗 https://lnkd.in/g-et7AvE #365Sports #NFLMockDraft #CollegeFootball #NCAA #TransferPortal #LIVGolf

The underdog victory is the most personally meaningful sports story for NCAA basketball fans, avid and casual alike. Kantar Sports MONITOR data shows that 42% of avid fans and 46% of casual fans rank the underdog victory as their top sports narrative, beating out every other classic sports narrative. The Cinderella story is what makes the tournament one of the most powerful advertising environments in sports. For brands, this is a strategic opportunity to show up where fan emotions are high and become part of the story people are already invested in. As this year's bracket takes shape, the question for marketers isn't just who's going to win, but whether your brand is showing up in the moments that actually move people. Read our full analysis to learn more: https://lnkd.in/e5d8UnjX

📢 "Genius is totally changing the game. We're leveraging official data from the leagues to trigger campaigns at key moments." - Josh Linforth Great summary from ADWEEK of our IAB NewFront last week with insights from Josh and Gina Waldhorn. 🎯 Genius Sports is uniquely placed to help brands engage any sports fan with real-time activations tied to the most compelling on-field moments.

The underdog victory is the most personally meaningful sports story for NCAA basketball fans, avid and casual alike. Kantar Sports MONITOR data shows that 42% of avid fans and 46% of casual fans rank the underdog victory as their top sports narrative, beating out every other classic sports narrative. The Cinderella story is what makes the tournament one of the most powerful advertising environments in sports. For brands, this is a strategic opportunity to show up where fan emotions are high and become part of the story people are already invested in. As this year's bracket takes shape, the question for marketers isn't just who's going to win, but whether your brand is showing up in the moments that actually move people. Read our full analysis to learn more: https://lnkd.in/g-nm9YjQ

Fans don’t buy what it costs. They buy what it feels like it’s worth. Want to win in sports marketing? Don’t just chase tactics. Build strategy, optimize with data, and act with clarity. 🚀 Let’s turn this into ticket sales.

72% of sports fans follow their club on social media. But only 12% are actually in the club's own database. That gap? It's where revenue disappears. Here's what the numbers tell us: 1. Clubs that activate first-party data see 3x higher conversion on ticketing campaigns than those relying on social reach alone. 2. Personalized email campaigns in sports outperform generic blasts by 26% in open rates, yet most clubs still send the same message to everyone. 3. Organizations with a structured CRM generate 40% more sponsor value, because they can prove audience quality, not just quantity. The takeaway? Followers are vanity. Data is revenue. At C'mon Sports, we help clubs bridge that gap from social audience to structured, monetizable fan data, and using our sport business intelligence "The Fan Lab": https://lnkd.in/epbdXx59 Which of these 3 stats surprises you most? #SportBusiness #FanEngagement #CmonSports #DMOS #DataDrivenSport