🛒 3,900 transactions. One question: What makes customers spend more? I built a full end-to-end data analysis project to find out. Here's what the data revealed: 📌 Clothing dominates both revenue & sales across all segments 📌 73% of customers are non-subscribers — a massive untapped opportunity 📌 Young Adults & Middle-aged customers drive the highest revenue 📌 Average purchase amount: $59.76 with a solid 3.75 rating Tools used: Python (EDA & cleaning) → SQL (business queries & segmentation) → Power BI (interactive dashboard) The real skill in data analytics isn't just running queries - it's knowing which questions to ask. #DataAnalytics #Python #SQL #PowerBI #DataScience #Portfolio

Good insight focus here. The subscriber gap stands out, that’s a clear growth lever, and tying segments to revenue makes it actionable, not just descriptive.

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