AMC Networks Partners with Magnite for Unified Programmatic Access

Through our collaboration with AMC Networks, buyers can access live linear and streaming inventory programmatically, powered by ClearLine. From live events to premium on-demand content, we’re helping advertisers reach engaged audiences in the moments that matter, with greater efficiency and control. https://lnkd.in/duppAiQF

With scale across millions of households and billions of hours streamed, Roku Advertising helps advertisers tap into premium streaming environments where audiences are actively watching. Through The Roku Channel and Roku Publisher Media, you can extend reach across a broad range of streaming content and experiences. #PartnerSpotlight #Roku #CTV #StreamingTV #ProgrammaticAdvertising #DigitalAdvertising

Streaming TV is reshaping how audiences watch and how brands connect with their target audience. Within today's CTV ecosystem, FAST is integrated alongside subscription and linear inventory, giving marketers direct access to premium streaming environments. With a unified platform, campaigns can be planned, activated, and measured across streaming TV in one workflow, bringing greater control, visibility, and performance insight. Watch the full breakdown of streaming environments here: https://lnkd.in/eXnKn_Bh

Our latest white paper, Unified Streaming: Unlocking Next-Gen Advertising, in partnership with Philo, highlights the challenges in monetizing consumer attention and the advantages of unified video platforms that can aggregate across streaming formats, which creates new opportunities for advertisers, platforms, and content providers. As consumers juggle multiple platforms, unified experiences that bring content together are proving critical to retention, discovery, and monetization. Access complimentary white paper: https://lnkd.in/gqA5APUK Full press release: https://lnkd.in/g-Ybxu2d #Streaming #PayTV #Advertising #ConnectedTV #OTT #MediaInsights #Philo #whitepaper

The shift towards consolidation in media and streaming is changing how we access content. While consumers might welcome fewer apps, the implications extend beyond convenience. Navigating multiple platforms, enduring ads, and the inability to easily 'channel surf' through live events highlight a new reality. This consolidation raises questions about user experience and the future of content discovery. How will these changes impact viewership and the media landscape? #Media #Streaming #Consolidation #UserExperience #DigitalMedia

Launching is one milestone. Building a service people keep coming back to is the bigger challenge. Streaming growth depends on more than getting a service live. It depends on how well you attract audiences, engage viewers, and retain subscribers over time. Leyra is built around that lifecycle, giving streaming operators the platform and flexibility to support growth across the full journey. Find out more: https://lnkd.in/dzvANmd5 #Leyra #OTTPlatform #StreamingServices #MediaTech #Retention

Thanks to Streaming Media Magazine for bringing together different perspectives on what’s next for the industry. As Matthew Van Houten, SVP, Product and Partnerships explains, the future of streaming monetization will be shaped by platforms that can simplify complexity, protect premium content, and unlock real value across the ecosystem. Read the full article: https://spr.ly/6048B691ly

We are excited to release "Unified Streaming: Unlocking Next-Gen Advertising," a white paper in partnership with Parks Associates. It highlights the challenges of monetizing consumer attention and the advantages of unified video platforms that aggregate across streaming formats, creating new opportunities for advertisers, platforms, and content providers. As consumers juggle multiple platforms, unified experiences that bring content together are proving critical to retention, discovery, and monetization. Access complimentary white paper: https://lnkd.in/gqA5APUK Full press release: https://lnkd.in/g-Ybxu2d #Streaming #PayTV #Advertising #ConnectedTV #OTT #MediaInsights #Philo #whitepaper 

Live streaming is a great tool for connecting with your audience in a more natural and meaningful way. From #Facebook to #Instagram to #Youtube, pretty much all platforms offer a live streaming option, and the number of brands using it is rapidly increasing. Why? The answer is simple: it allows users to interact instantly with your content and become part of it. Want to start live streaming but don’t know how? Here is a great guide that will help you get started! - https://lnkd.in/gY-y-Sp - #SocialMedia #VideoContent #LiveStreaming #marketing #DigitalMarketing

Live streaming is a great tool for connecting with your audience in a more natural and meaningful way. From #Facebook to #Instagram to #Youtube, pretty much all platforms offer a live streaming option, and the number of brands using it is rapidly increasing. Why? The answer is simple: it allows users to interact instantly with your content and become part of it. Want to start live streaming but don’t know how? Here is a great guide that will help you get started! - https://lnkd.in/d6Cv7KT - #SocialMedia #VideoContent #LiveStreaming #marketing #DigitalMarketing