Transforming Shopping Data into Business Insights with Python and Power BI

Transforming 3,900+ Rows of Shopping Data into Business Insights 📊 I recently wrapped up an end-to-end data analytics project focused on Customer Shopping Behavior. Using a mix of Python, SQL, and Power BI, I moved from raw, messy data to a strategic dashboard that answers critical business questions. The Workflow: 🔹 Data Cleaning (Python): Handled missing ratings and engineered features like age_group. 🔹 Deep Dive (MySQL): Ran complex queries to identify that "Loyal" customers are our largest segment. 🔹 AI-Assisted Optimization: Used Microsoft Copilot to double-check my logic, optimize query performance, and ensure my Python code followed PEP 8 best practices. 🔹 Visualization (Power BI): Built an interactive dashboard to track KPIs like a $59.76 average purchase amount. Key Insight: 💡 Our "Young Adult" demographic is currently leading in revenue, suggesting a huge opportunity for targeted loyalty programs in that bracket. Check out the full project on my GitHub: https://lnkd.in/dqva36CF #DataAnalytics #Python #SQL #PowerBI #DataScience #CustomerInsights #Portfolio

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