Configure your applicant source tracking code

Last updated: 10 months ago

When you set up applicant source tracking, the URL parameter will be added to the apply URLs for your jobs on LinkedIn. Applicant source tracking lets you measure whether candidates who click your LinkedIn Jobs complete the application in your ATS. It’s standard for job boards to encourage customers to implement tracking so that their hiring outcomes are accurately credited.

Each ATS has slightly different requirements for applicant tracking, and some require each customer to configure their own. A source code will have two parts:

  • Parameter – The parameter tells your ATS to track the source where the link originated (examples include: Source=, src=, Gh_src=, and Jvst=).
  • Code – The code tells you where the traffic is coming from (ex: LinkedIn, LI_Jobs, LI_postings, and Bdfd434).

When you combine the parameter and code together (ex: source=linkedin), you have a unique source code for tracking applicants who found your job on LinkedIn. 

This PDF provides tracking parameters where available, and links to each ATS’s guidelines for applicant tracking where parameters haven’t been provided. Note: If your ATS is not listed, please reach out to your ATS provider for details on how to configure your source code. If your ATS has a standard source code format, we may have already added tracking for you. Please check Product settings to confirm.

Add or edit an applicant source tracking code or edit a configured source

To add or edit an applicant source tracking code or edit a configured source:

  1. Move your cursor over your profile picture at the top of your Recruiter homepage and select Product settings from the dropdown.

  2. Click Job posting on the left-hand side.

  3. Next to Job sources for automated job postings, click View/Edit.

  4. Click the  More icon next to the configured source you want to edit and click Edit source.  

  5. Fill out the Edit ATS source window with the following information: 

    • ATS or other job source 
    • Applicant source tracking code. If the applicant source tracking doesn’t apply for this source, click I’ll use something else and select My job posting source does not support tracking.

  6. Click Save changes.  

Add a source code for a new job source

To add an applicant source tracking code for a new job source:

  1. Move your cursor over your profile picture at the top of your Recruiter homepage and select Product settings from the dropdown.

  2. Click Job posting on the left-hand side.

  3. Next to Job sources for automated job postings, click View/Edit. 

  4. Click  Add new job source.

  5. Fill out the Connect your ATS slide-in window with the following information:

    • ATS or other job source. Note: If you don’t see your ATS in the dropdown, select Other and provide your onboarding information. If you don’t see Other as an option, you may not have enough Job Slots to qualify for this option. You can suggest a new ATS that LinkedIn may add in the future.
    • Job source URL
    • Your estimated number of expected open jobs from the new source
    • Company page on LinkedIn
    • Applicant source tracking URL (optional)
    • Additional information (optional)

  6. Click Request connection.

Important to know

It may take up to 12 hours for this to be added to all your apply URLs.

Applicant tracking does not apply

If applicant tracking doesn't apply to your ATS source, you'll need to specify that in settings:

  1. Move your cursor over your profile picture at the top of your Recruiter homepage and select Product settings from the dropdown.

  2. Click Job posting on the left-hand side.

  3. Click the  More icon next to the configured source you want to edit and click Edit source.

  4. In the Edit ATS Source window, click I’ll use something else, and then click My job posting source does not support tracking. 

  5. Click Save changes.

Important to know

You may encounter difficulties adding your source tracking code if we're unable to reach the apply URL with the source code appended. If your code is correct and your apply URLs are working with it, you can click into the job source edit panel to override this failure and append the source tracking code.

Related tasks

Learn more