Matt Hames

Higher education advertising agencies can directly lift your institution’s visibility and enrollment outcomes by aligning messaging with how today’s prospective students research and decide. By leveraging data-driven audience targeting, creative storytelling, and performance analytics, these agencies help colleges and universities cut through competition and connect with the right students on the right platforms. Are your marketing efforts keeping pace with shifting student behavior and rising competition? https://lnkd.in/giuGAEjG

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One-size-fits-all messaging doesn’t work across platforms. Audiences expect different types of messages depending on where they are delivered. Nuance, personalization, and clarity are essential for reaching supporters across various channels. Learn how to adapt your messages by channel, choose the right platform for your advocacy campaign, overcome common challenges, and test messages for impact. (Via VoterVoice (Part of FiscalNote) https://fnlink.co/4nIjK9I #advocacy #digitaladvocacy #messaging

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This video is specific to higher ed, but it applies to any sizable business with massive content sitting around: online, in your google drive, in your social media accounts, your training materials... You have to download it all, then upload it to your favorite AI tools for them to mine. AI can't "find" your brand voice on the web - you have to feed it directly inside of your Claude and ChatGPT projects. https://lnkd.in/enAPD-DQ #AIContent #HigherEdMarketing #ChatGPT #ClaudeAI #ContentStrategy #BrandVoice #TellMeMore

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If forms are your thing, or even if you are just slightly form curious, this is a great read, with some really actionable tips

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Your story deserves to be told - so tell it well! 😤 Learn how to build a higher ed marketing plan that connects, compels, and converts—one that focuses on belonging rather than promotion. Our 7-step guide outlines how to conduct a competitive analysis, clarify your audience, and apply insights to your future strategy so you can convey your impact in ways that reflect what students care about most. 🙌 Read the full post: https://lnkd.in/ey4dNQas #HigherEd #HigherEducation #CollegeEnrollment #EnrollmentMarketing

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Is your higher ed marketing actually delivering ROI? Too many institutions spend big but struggle to see results. The fix isn’t a bigger budget, it’s a smarter strategy.   Know your audience and personalize your message. Test your creative. Re-engage visitors who already showed interest. Repurpose what you already have, like graduation videos or campus highlights, to reach new audiences. And always track your KPIs so you can double down on what works.   Better ROI starts with smarter moves, not bigger spends.   Read the full article here: https://lnkd.in/ei2HPTSQ

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Your Ad Budget Is Being Wasted—Here’s Why Most platforms don’t know who your best donors are—because you haven’t told them. Learn how to train the algorithm, feed better signals, and get more value from every dollar spent. 📘 Read how smarter segmentation is transforming media ROI in our 2025 Digital Fundraising Report: https://lnkd.in/g8fz3KW3 #DelveDeeper #MediaEfficiency #AudienceSignals #AlgorithmTraining #DigitalROI

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Looking to make your local business content AI-ready? Our new guide, "E-E-A-T Assessment Template: Building GEO-Optimized Content for Local Businesses in 2025", shows how to collect authentic details for trustworthy, entity-rich pages that shine in AIOs and local search. Perfect for SEO pros and owners—grab the template and level up! https://lnkd.in/g76MRx-v #EEAT #GEO #LocalSEO #AIContent #DigitalMarketing2025

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Feeling lost with SEO? Here's a jargon-free guide. Learn 5 tactics to boost visibility, rank locally, and get leads with ThinkDMG.

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Learn what video content analysis is and how to use it to double engagement. Discover the 4-step process to optimize your video marketing strategy in 2025.

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