Pam O. Scott

The IMPACT Award honorees represent the highest standards in programs and projects across Southern Arizona. https://www.prsatucson.org/impact2021

The University of Arizona was one of 200 organizations worldwide to create the first image of a Black Hole. The University of Arizona MarCom team was honored to win top billing for its Communications | Media Relations strategy around telling this story in a very crowded space among the best research institutions in the world.

From the judges: This entry is impressive. The strategies implemented were strategic and thorough. The team conducted interviews five months in advance, conveyed… Show more

The University of Arizona was one of 200 organizations worldwide to create the first image of a Black Hole. The University of Arizona MarCom team was honored to win top billing for its Communications | Media Relations strategy around telling this story in a very crowded space among the best research institutions in the world.

From the judges: This entry is impressive. The strategies implemented were strategic and thorough. The team conducted interviews five months in advance, conveyed the technical and scientific content so that audiences understood, while also maintaining the essence of the story. Additionally, the use of visual aids, such as animations and virtual reality, is compelling. The campaign also garnered national media coverage. This stands as a great model for other institutions, as there was even an on-campus tie in with Admitted Students Day — brilliant! Show less

2019 Silver Award of Excellence for Strategic Communications: Public Relations, Media Relations and Community Relations Projects for our integrated teamwork on the Giant Magellan Telescope High Fire.

With the casting of its fifth primary mirror at the Richard F. Caris Mirror Lab at the University of Arizona, the world's largest telescope clears a major milestone toward completion. Sporting seven primary mirror segments, the Giant Magellan Telescope, or GMT, will provide astronomers with… Show more

2019 Silver Award of Excellence for Strategic Communications: Public Relations, Media Relations and Community Relations Projects for our integrated teamwork on the Giant Magellan Telescope High Fire.

With the casting of its fifth primary mirror at the Richard F. Caris Mirror Lab at the University of Arizona, the world's largest telescope clears a major milestone toward completion. Sporting seven primary mirror segments, the Giant Magellan Telescope, or GMT, will provide astronomers with a one-of-a-kind tool to answer some of the most fundamentally grand questions about the cosmos and our place in it, including detecting signatures of biological activity on planets outside of our solar system.

The University of Arizona teams of Communications, Research, Development and Innovation, Marketing and Brand Management, UA Foundation, and Richard F. Caris Mirror Lab worked with the Giant Magellan Telescope Organization and Zeno Group to create an event for donors and international media. Click here to see the landing page the team created with b-roll, photos and fact sheets: https://uanews.arizona.edu/gmto-high-fire Show less

When $30 million was gifted to the University of Arizona Biosphere 2, seven offices united to maximize the impact, including UANews, UA Foundation, Research Discover and Innovation (RDI), Marketing and Brand Management (MBM), Office of the President, College of Science and UA Alumni Association. We created a landing page with an electronic press kit and deployed content across channels with tremendous results: https://experts.arizona.edu/biosphere-2

The Spokane Regional Convention & Visitors Bureau (Visit Spokane) held the first-ever Meetings Mean Business Rally, which two months later was replicated in 40 major cities across the country. In 2009, the meetings industry was hit hard by the economic downturn. The U.S. Travel Association held a conference call with 1,400 Convention & Visitors Bureaus across the country announcing they were launching a Meetings Mean Business campaign later that week through ads USA Today. Two days later the… Show more

The Spokane Regional Convention & Visitors Bureau (Visit Spokane) held the first-ever Meetings Mean Business Rally, which two months later was replicated in 40 major cities across the country. In 2009, the meetings industry was hit hard by the economic downturn. The U.S. Travel Association held a conference call with 1,400 Convention & Visitors Bureaus across the country announcing they were launching a Meetings Mean Business campaign later that week through ads USA Today. Two days later the Spokane CVB held a rally in downtown Spokane featuring small business owners near the convention center, frontline employees in nearby restaurants and hotels and elected officials, and touted economic impact numbers. The event has since morphed into Global Meetings Industry Day. Show less

The winner of the Brightest Spark / Dussault Award was the Spokane Regional Convention & Visitors Bureau, including Jeanna Hofmeister, Pam Scott, Bethany Luck-Hutson, Jeremy Armes & Joe Johnson. The 2008 Instant Gratification Media FAM by the Spokane Regional CVB was submitted in the Media Relations division. The campaign was chosen among submitted campaigns/programs at the discretion of the judges. This “best of show” award received perfect scores and recognized a campaign/program that had a… Show more

The winner of the Brightest Spark / Dussault Award was the Spokane Regional Convention & Visitors Bureau, including Jeanna Hofmeister, Pam Scott, Bethany Luck-Hutson, Jeremy Armes & Joe Johnson. The 2008 Instant Gratification Media FAM by the Spokane Regional CVB was submitted in the Media Relations division. The campaign was chosen among submitted campaigns/programs at the discretion of the judges. This “best of show” award received perfect scores and recognized a campaign/program that had a significant impact on the economy and prosperity of the Spokane region.

For more information: http://www.spokanemarcom.org/2009-spark-awards Show less