Mark Casey

Mark Casey

Pasadena, California, United States
3K followers 500+ connections

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About

I'm an insights-driven marketing leader with proven vision in multichannel strategy…

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Activity

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Experience

  • Caltech Graphic

    Caltech

    Pasadena, California, United States

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    Bloomington, Indiana Area

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    Indianapolis, Indiana, United States

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    Bloomington, Indiana, United States

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    Indiana

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    Bloomington, IN

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    Bloomington, Indiana Area

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    Bloomington, IN

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    At-large

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    Indianapolis, Indiana Area

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    Palo Alto, CA

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    Bloomington, Indiana Area

Education

  • Indiana University Bloomington Graphic

    Indiana University Bloomington

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    Activities and Societies: IU Writers Group (Director), Indy Filmmakers, INPIRG (Employee)

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Licenses & Certifications

Projects

  • Field Trip Mobile App by Google

    For this special partnership with Google, I acted as content manager, curator, writer and editor for their serendipity-based "Field Trip" mobile app. The app reacts to your exact location, sending you push notifications and building itineraries on the fly based on interesting sights, sounds, and attractions nearby. I chose destinations, curated trips and functionality, wrote mobile-specific content and managed content production workflow for my team.

    See project

  • Entuit Thrive Branding and Digital Strategy

    The Entuit Thrive brand marked a seismic shift in the way Cook Medical branded, marketed and thought about its product categories and who benefits from them. The first-ever product marketed directly to consumers, Entuit was an umbrella brand created to organize and promote a previously long-running and disparate array of feeding and nutritional products. As part of the Entuit Thrive branding team, I worked with product development, designers and engineers to create a holistic brand, a unique…

    The Entuit Thrive brand marked a seismic shift in the way Cook Medical branded, marketed and thought about its product categories and who benefits from them. The first-ever product marketed directly to consumers, Entuit was an umbrella brand created to organize and promote a previously long-running and disparate array of feeding and nutritional products. As part of the Entuit Thrive branding team, I worked with product development, designers and engineers to create a holistic brand, a unique market position and an entirely new digital strategy for this line of feeding tubes. Work included developing, positioning and marketing Cook's only patient-focused microsite.

    See project

Honors & Awards

  • CASE Platinum Award for Excellence in Digital Communications

    CASE (Council for Advancement and Support of Education)

  • CASE Platinum Award for Marketing Excellence

    CASE (Council for Advancement and Support of Education)

    As part of the team honored for their work on IU Day: Indiana University's inaugural day of giving.

  • Davey Award for Digital Marketing

    Davey Awards

    The Davey Awards are given for outstanding achievement in marketing, website design and/or effectiveness. My team and I were awarded this prestigious honor by the International Acadamy of Visual Arts for our work on the Hanapin Marketing corporate website and its associated promotions and campaigns.

  • Gold W3 Award

    W3 Awards

    This award was given for our work rebranding and redesigning the www.HanapinMarketing.com website.

  • Spotlight Award

    Indiana Companies to Watch

    Each year, the Indiana Business Development Corporation names five companies who have previously been named a Company to Watch for the additional honor of being a Spotlight Award winner. The award is meant to honor companies who have continued a high level of performance and achieved new and noteworthy successes since their original inclusion in the list.

  • Communicator Award of Excellence in Marketing

    Academy of Interactive and Visual Arts

    The Award of Excellence is the highest distinction given by the Academy of Interactive and Visual Arts. We were awarded this honor in the Marketing category for our work on the Hanapin Marketing corporate website.

  • Communicator Award of Excellence in Visual Appeal

    Academy of Interactive and Visual Arts

    The second of two Awards of Excellence we received from the Academy of Interactive and Visual Arts, this was given for Visual Appeal to honor our work on the Hanapin Marketing corporate website. The Award of Excellence is the highest distinction given by the Academy of Interactive and Visual Arts.

  • Best Blog (Shortlist)

    US Search Awards

    This distinction was given to PPC Hero by the US Search Awards at PubCon. Our blog was a finalist for the nation's Best Search Engine Marketing Blog in 2013.

  • Courson-Greeves Nonfiction Writing Award

    Indiana University

    Awarded the Courson-Greeves nonfiction essay writing award by Indiana University for excellence in literary critical analysis.

  • Myrtle Armstrong Creative Writing Award

    Indiana University

    Honored for creative writing excellence in the short fiction category for the story "21st Street." Organized by Indiana University and awarded by an independent panel of judges.

Organizations

  • American Marketing Association

    Member

    - Present

    Member of a global marketing group focused on networking, mentoring and best practices for branding and identity worldwide. • Attended Brand ManageCamp 2012. • Regular attendee at local events and gatherings. • Active in member discussions and organizations.

  • Bloomington Writers Group

    Founder, Director

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    Founded and continued to run a writing workshop group for local creative writers and artists until its closure in 2008. • Discovered and mentored young writers. • Provided creative and professional advice and experience. • Led discussion and workshop groups for writers of all ages. • Provided networking opportunities and experiences. • Affiliated with Indiana University to tutor and mentor students and creative people from the school.

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