Fareed Raja

Global marketing operations are moving again — Holdcos are under pressure. Flat retainers. Rising delivery costs. Talent churn across regions. The smartest ones are shifting strategy: → Consolidating ops → Building delivery centers → Prioritizing capability over location And PAKISTAN is delivering on all fronts. From creative ops and performance media to trafficking, reporting, QA and content builds — teams here are already running global campaigns at scale. 🟢 Certified talent 🟢 Fluent in English and ad platforms 🟢 50–70% more efficient 🟢 Already embedded in global workflows If you’re inside a network or building a delivery engine: Tap Pakistan. Talk Pakistan. 👇 Full breakdown inside. #HoldcoOps #MarketingOps #CreativeOps #BuiltInPakistan #SmartDelivery #DigitalTransformation #AdOps #GlobalAgency #AgencyEvolution #PakistanDelivers #OffshoringReimagined WPP WPP Media Publicis Groupe Publicis Media Omnicom Havas Havas Media Network Omnicom Media Group Asia Pacific dentsu

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Growth Marketing = OODA loops, at scale OODA stands for Observe, Orient, Decide, Act. It’s a framework created by U.S. Air Force strategist John Boyd to help pilots make fast, effective decisions in complex environments. The OODA framework maps directly to building a growth system for a startup. You look at what’s happening, quant and qual. You interpret the data and context. You decide what to do next. You run the test. Then you go back to the top and do it again. The teams that OODA loop faster learn faster. And the teams that learn faster tend to grow faster. OODA all day long 🔁

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And this is why you need to build that multi-touch attribution model so you can accurately diagnose what is and isn’t working in your funnel. #EnrollmentMarketing #HigherEdMarketing #AttributionModels

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10 Questions Before AI Speaks for Your Brand Houston, we have a problem. The business world is drowning in automation—emails, posts, and messages optimized for speed, not judgment. Much of it is now powered by AI. The issue isn’t the technology. It’s that many of the people running it lack real marketing and storytelling experience—experimenting with tools they don’t fully understand and steering brands with prompts instead of strategy. AI alone isn’t the answer. The advantage appears only when AI is paired with human experience, judgment, and intent. I’ve seen this before. Earlier in my career, a major shift promised efficiency and scale. It delivered—but only for leaders who understood where to apply the technology and where human judgment still mattered. Those who chased tools blindly lost ground. Those who redesigned the system won. Watching companies adopt AI today feels like history repeating itself. Before letting AI speak for your company, leaders should pause and ask the questions that protect brand, credibility, and long-term trust: 1. Strategy & Purpose Are we solving real business problems—or chasing a shiny object? 2. Governance & Accountability Who owns the results when AI gets it wrong? 3. Workflow Design Are we augmenting skilled people—or trying to replace them? 4. Quality Control How do we prevent errors, hallucinations, and cleanup costs? 5. Brand Voice & Messaging Can automation truly represent who we are? 6. Training & Skills Are our teams equipped—or are we guessing? 7. Cost vs. ROI Do we understand the true cost of AI, including rework and risk? 8. Risk & Reputation How do we prevent copyright, compliance, or reputational fallout? 9. Innovation vs. Automation Are we building something distinct—or just producing more noise? 10. Leadership & Vision Are we steering the technology—or letting it steer us? Final Thoughts AI has incredible potential to accelerate growth and innovation— but only when it’s applied with intention. Without direction, AI doesn’t serve. It leads. That’s why so much AI-generated content now sounds the same. Tools don’t create voice. They don’t create positioning. And they don’t create trust. You don’t hire a ghostwriter because you don’t know how to use AI. You hire one because AI can’t sound like you. Voice comes from seasoned creative direction—knowing what to say, what not to say, and how a narrative compounds over time. Executive storytelling is a discipline. Positioning, tone, and narrative consistency matter most at the CEO and founder level. The companies winning today aren’t replacing humans with machines. They’re combining AI’s speed and scale with human judgment and creativity. At WordPeople, that difference is the Frager Factor: seasoned creative direction, premium ghostwriting, and brand control at scale—so AI amplifies your voice instead of flattening it. If this question is already on your mind, we’re probably thinking about the same problem.

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Author Michael Watkins reveals the 3 critical mistakes keeping CMOs stuck in tactical mode instead of leading strategically. You'll learn how to shift from reactive execution to enterprise thinking, why most marketers fail at long-term strategy (and how to fix it), and how to apply the RPM model (Recognize, Prioritize, Mobilize) to level up your entire marketing org. ➕ Plus, discover why the future belongs to leaders who embrace shared leadership over central control. Listen here ➡️ https://bit.ly/4nPVJxJ

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Stop Guessing, Start Ranking! 🚀 Tired of missing out on local customers in Texas? Your buyers are searching for you right now. Here’s how to turn those searches into real, high-quality leads using Local SEO. 👇 The 60-Second Local SEO Game Plan: ✅ Claim & Optimize Your Google Business Profile Accurate NAP (Name, Address, Phone) Right categories + high-quality photos Regular posts & Q&A ✅ Target Local Keywords “Service + City” (e.g., “Plumber Dallas TX”) Capture commercial & transactional intent ✅ Optimize Your Website City-specific landing pages Local schema markup Mobile-friendly & fast ✅ Build Local Trust Get & respond to reviews Secure local backlinks & partnerships ✅ Track What Matters Map & search impressions Calls, directions, form fills Lead quality & conversion rates Local SEO isn’t just about visibility—it’s about being found by people ready to buy. Found this helpful? ✅ Save this post for later! 🔔 Follow me for more actionable SEO tips. 💬 DM me for a deeper dive into local lead generation. #LocalSEO #LeadGeneration #GoogleBusinessProfile #SmallBusinessMarketing #SEO #DigitalMarketing #TexasBusiness

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The second Next Gen News Report from FT Strategies, Northwestern University Knight Lab and Google News Initiative is out, sharing a roadmap for news organizations to reach younger audiences. 🤸 The core of the report is the 7 Modes of Engagement, which distinguishes how "next gen" consumers (ages 18-25+) discover, consume, and share news 🤳 According to the research, younger consumers are not passive; they are active “information curators” who cycle through distinct mindsets. 7️⃣ To reach the next generation of news consumers, publishers must stop thinking about “the audience” as a monolith and start designing for 7 specific “modes” of behavior: The “Sift” Modes: how news is discovered Mode 1️⃣: Scroll Mode 2️⃣: Seek Mode 3️⃣: Subscribe The “Consumption” Modes: how news is processed Mode 4️⃣: Substantiate Mode 5️⃣: Study Mode 6️⃣: Socialize Mode 7️⃣: The “Social” Mode: how news is shared 👉 Find our summary of the report with best practices to ace each mode on Audiencers: https://lnkd.in/e_RN8v_8 👉 Or check out the full research at https://lnkd.in/ekq9brFR

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Struggling with low brand visibility? This video breaks down why people aren’t seeing your brand and what might be holding your growth back. Watch till the end and assess your visibility strategy.

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Sadly, most positioning and messaging rollouts die at the All Hands. A deck gets polite nods, belief gets behavior change. People don’t believe positioning because they’ve seen it in a deck. They believe in it because they feel it, they've practiced it, and used it. Every strong rollout starts with: - The old way (what we believed, said, and sold before) - The problem (why that stopped working) - The new way (what’s changed—and why it matters now) You need to treat it like a product launch. I break down exactly how to roll out positioning that people actually use (plus a real example and framework) in today’s newsletter. 👉 Link in comments.

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