Donna Richardsen

Atlassian used LinkedIn’s Advanced Insights and LiveRamp’s clean room to gain clearer visibility into their campaign performance, achieving a 3.6x return on ad spend. Discover how clean rooms are transforming B2B measurement and helping marketers prove ROI and drive results: https://lnkd.in/dXgGScWn

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Tariffs are shaking up the game for Amazon sellers. Forcing them to re-think and re-learn strategies. A 2025 Thomson Reuters report says 72% of trade pros are switching up their sourcing. If you’re still obsessing over price alone, you’re already losing. Tariffs aren’t just a cost hit; they’re a supply chain gut check. Nearshoring is picking up steam fast. • 35% of pros are bringing manufacturing back to the U.S. • Over half, 52%, are renegotiating contracts to dodge the pain. • Another 49% are stockpiling inventory before rates spike. I’ve been saying it for months: get out of China if you can. It’s not just smart; it’s survival. Tariffs can crush margins if you’re not ready. • Smart sellers use origin engineering, with 44% already on it. • Classification engineering? 39% are cutting costs legally with it. • If you’re eating tariff costs like 12% of sellers, you’re not running a business. You’re running a charity. Rethink your sourcing now. Waiting for tariffs to ease up is a bet you’ll lose.

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Entering the Nigerian market requires more than generic data. Learn how localized market research in Nigeria, powered by deep consumer insights, is the key to successful brand launches.

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Meet Rithum, a tech partner in the Walmart Connect Partner Network, that helps brands scale their Walmart business. Sam Griffin from Rithum shares why advertising is a key lever for accelerating growth and connecting with customers.

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Based on a survey of 6,000 shoppers across five major markets, this new report reveals the five ecommerce trends that will define winning strategies in 2026 – from spontaneous shoppers to the real impact of AI on product discovery.

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Direct mail’s comeback is very real and we’re not the only ones saying it. Our latest report highlights how brands everywhere are rediscovering the power and performance of physical mail in a digital‑fatigued world. 👀 https://lnkd.in/dyGKX_yF #directmail #martech #digital #brands

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Marketing budgets are flat — but expectations keep rising. With AI, CX, and pipeline growth still top priorities, many CMOs face stalled progress under static investment. The way forward? A strong business case and tighter C-suite alignment. 📘 Download IDC’s strategy brief to learn how to reset priorities and unlock growth: https://ow.ly/qoZf50WKccc #CMOLeadership #TechMarketing #MarketingStrategy #ExecutiveAlignment

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