Yury Larichev

Yury Larichev Yury Larichev is an influencer

Fractional SaaS CRO | I help PE-backed & VC-funded SaaS companies ($5M–$50M ARR) accelerate revenue growth | 2X exits | ex-Microsoft, Acronis, Parallels | LinkedIn Top Voice | 14K

Miami-Fort Lauderdale Area
14K followers 500+ connections

About

🚀 Are you the Owner or CEO of a small to medium-sized SaaS business with $5M to $50M ARR that has reached the point where it has become difficult to grow your sales results without Experienced Sales Leadership and Oversight on your team?

🚀 Are you a Private Equity Partner managing your Portfolio Company or deciding on a new investment?

I help PE firms accelerate SaaS portfolio growth as a Fractional CRO—covering due diligence, turnarounds, and exit prep. With 25+ years leading SaaS revenue teams, I’ve scaled ARR from $1M to $10M+, delivering 20–35% revenue growth and 2–3x ROI.

My expertise spans GTM strategy, sales process, and team performance, leveraging proven methodologies for rapid, measurable results. Flexible, project-based, or retainer models let PE firms deploy my leadership across multiple companies, without long-term commitment.

If you need expert assessment, turnaround help, or exit readiness for SaaS investments, let’s connect to discuss how I can help your portfolio achieve its growth goals.

► HOW I CAN HELP:
- I assess your current sales and marketing operations' health and develop a growth strategy.
- I handle all aspects of leading, developing, coaching, and driving your revenue-generating teams to meet your business objectives.
- I build performance tracking tools to keep your teams accountable with the right KPIs and set up a weekly Rhythm Of Business.
- I deliver new revenue avenues through Demand Gen optimization, Strategic Partnerships, Sales Funnel optimization, and team readiness.

► HOW I DO IT:
- I work as your Fractional CRO/CSO 1 or 2 days per week (hybrid) with your team.
- I execute my deliverables to your company under a written and detailed SOW that clearly describes how I deliver the discipline, accountability, and needed sales infrastructure to build and grow your sales and marketing strategy.

Yury is a Senior Sales & Marketing Executive with demonstrated expertise in driving multi-million-dollar revenue growth and market share capture for top technology leaders, including Parallels, Acronis, Acumatica, and Microsoft. Reputation for being able to lead the development, launch, and management of complex sales/marketing teams, operations, and infrastructure to drive product revenues on an international scale – spanning all regions of the globe, including North America, EMEA, APAC, and ANZ. Industry background spans numerous technology products and service areas, including ENT SW & ERP/CRM; SaaS Platforms; Virtualization; Storage & Backup Products; Hardware & Peripherals, and Server Technology.

Services

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Activity

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Experience

  • President

    Larichev Consulting LLC

    - Present 10 years 4 months

    Miami-Fort Lauderdale Area

    Larichev Consulting is a service firm founded by Yury that provides business owners & Sales Leaders with a trusted resource to assist in building well-oiled sales engine including product positioning & compete, predictive forecasting methodology & sales analytics, sales effectiveness & demand generation tactics audit, channel optimization & partner program design. Services also include VC funding readiness (investment deck) assessment for Start-Ups.
    Yury offers his help through roles as a…

    Larichev Consulting is a service firm founded by Yury that provides business owners & Sales Leaders with a trusted resource to assist in building well-oiled sales engine including product positioning & compete, predictive forecasting methodology & sales analytics, sales effectiveness & demand generation tactics audit, channel optimization & partner program design. Services also include VC funding readiness (investment deck) assessment for Start-Ups.
    Yury offers his help through roles as a Board of Director, Investor, Advisory Board, and/or Consultant.

  • Softengine Graphic

    Fractional CRO

    Softengine

    - 7 months

    Miami-Fort Lauderdale Area

    When it comes to implementing ERP solutions, experience matters. As a Premium SAP Business One partner in the US, Softengine brings over 20 years of ERP implementation expertise. With 350+ successful ERP client projects completed, we offer deep vertical expertise in Manufacturing, Distribution, and Professional Services. Our IP ERP modules focused on WMS, Food & Beverage manufacturing, and Business Portals (B2B, B2C, Employee), are designed to meet the unique needs of businesses like…

    When it comes to implementing ERP solutions, experience matters. As a Premium SAP Business One partner in the US, Softengine brings over 20 years of ERP implementation expertise. With 350+ successful ERP client projects completed, we offer deep vertical expertise in Manufacturing, Distribution, and Professional Services. Our IP ERP modules focused on WMS, Food & Beverage manufacturing, and Business Portals (B2B, B2C, Employee), are designed to meet the unique needs of businesses like yours.
    Acumatica Partner of the year - "Rookie of the Year 2024"

  • Chief Outsiders Graphic

    Fractional CRO

    Chief Outsiders

    - 11 months

    Miami-Fort Lauderdale Area

    Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses.

    Chief Outsiders’ fractional executives drive growth strategy and…

    Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses.

    Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,550 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for nine consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.

    “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.

  • ElectroNeek Graphic

    Chief Revenue Officer (CRO)

    ElectroNeek

    - 9 months

    Miami-Fort Lauderdale Area

    ElectroNeek is a no-code Intelligent Automation RPA platform to save customers time & resources. Platform single suite includes: iPaaS API Automation (Integrabots), no-code AI powered RP platform, AI Code and Workflow generator (Easley AI), AI based Intelligent Document Processing tool (IntelliDocs) and BPM tool (Process HUB). Fastest growing RPA vendor.

  • Wallarm Graphic

    Chief Revenue Officer

    Wallarm

    - 3 years 2 months

    Miami-Fort Lauderdale Area

    Growing Global sales, Operations, new Partnerships & Demand Generation @ www.wallarm.com.
    Wallarm meets your end-to-end API security needs today and tomorrow. With roots in next-generation WAF, Wallarm solutions are designed to secure your entire tech stack. A cloud-native solution, Wallarm allows for multi-tenancy and multi-cloud use cases. Its automated rules and built-in scanner make it both easy to get started and to realize immediate value.

  • Acronis Graphic

    Chief Productivity Officer

    Acronis

    - 9 months

    Greater Seattle Area

    Building an Efficient Sales organization in Acronis thru scalable processes & tools.
    Acronis (www.acronis.com) is a global Cyber Protect Vendor. Acronis is proudly serving millions of global customers: from IT-Prosumers to Enterprise.

    • Acronis Cyber Protect, integrates seven key cyber protection capabilities into one easy-to-use solution – including backup, disaster recovery, AI-based protection against malware, data authenticity certification and validation, vulnerability…

    Building an Efficient Sales organization in Acronis thru scalable processes & tools.
    Acronis (www.acronis.com) is a global Cyber Protect Vendor. Acronis is proudly serving millions of global customers: from IT-Prosumers to Enterprise.

    • Acronis Cyber Protect, integrates seven key cyber protection capabilities into one easy-to-use solution – including backup, disaster recovery, AI-based protection against malware, data authenticity certification and validation, vulnerability assessments, patch management and remote monitoring and management.
    • Acronis Cyber Platform, provides developers and ISVs the ability to customize, extend and integrate Acronis Cyber Protection solutions.
    • Acronis Cyber Infrastructure, delivers cost-efficient, easy-to-use and reliable hyper-converged infrastructure optimized for cyber protection deployments.

  • Parallels Graphic

    Senior Vice President, Global Sales

    Parallels

    - 3 years

    Greater Seattle Area

    Company was acquired by Corel/Vector Capital PE in December 2018.

    Led 11-office global channel sales and marketing organization (11 worldwide offices) for this provider of cross-platform solutions, focusing on 3 product categories: Parallels Desktop for Mac Business Edition (@ParallelsMAC); Parallels Remote Application Server (@ParallelsRAS); and Parallels Mac Management for Microsoft System Center Configuration Manager (SCCM).

    • Hold $30M in global channel sales ownership and…

    Company was acquired by Corel/Vector Capital PE in December 2018.

    Led 11-office global channel sales and marketing organization (11 worldwide offices) for this provider of cross-platform solutions, focusing on 3 product categories: Parallels Desktop for Mac Business Edition (@ParallelsMAC); Parallels Remote Application Server (@ParallelsRAS); and Parallels Mac Management for Microsoft System Center Configuration Manager (SCCM).

    • Hold $30M in global channel sales ownership and manage all sales, marketing, and partner activities for a portfolio of products offered in 12 languages
    • Drove more than 25% business growth over 2 years (70% with Parallels RAS)
    • Designed and launched a new Partner Program for Parallels RAS (incentives, tools, certification
    • Developed key partner (distributor) relationships globally, including 500 program-certified partners, representing approx. 20% of the corporate revenue mix
    • Manage a team of 52 sales and support professionals, continuously identifying and recruiting top talent, setting incentives, and providing the mentoring needed to maximize individual/team performance

  • Acronis Graphic

    President

    Acronis

    - 2 years 2 months

    Greater Boston Area

    Recruited to manage $150M in global sales for this provider of cloud backup, disaster recovery, and secure file/sync/share solutions offered in 11 languages – and distributed via 13 offices worldwide.

    • Personally managed the launch of Cloud Solutions involving Backup as a Service (BaaS), Disaster Recovery as a Service (DRaaS), and Access as a Service (AaaS) for key service providers and enterprise customers
    • Played key role in identifying, negotiating, and leading post-deal…

    Recruited to manage $150M in global sales for this provider of cloud backup, disaster recovery, and secure file/sync/share solutions offered in 11 languages – and distributed via 13 offices worldwide.

    • Personally managed the launch of Cloud Solutions involving Backup as a Service (BaaS), Disaster Recovery as a Service (DRaaS), and Access as a Service (AaaS) for key service providers and enterprise customers
    • Played key role in identifying, negotiating, and leading post-deal integration activities for two acquisitions in 2014: nScaled and Backupagent
    • Designed and implemented a new global partner program focused on enhancing partner margins via a new online toolset to track partner incentives, as well as improved sales operations and marketing automation capabilities
    • Developed a network of key partner (distributor) relationships globally
    • Led a team of 160 in 13 offices around the globe, aligning their efforts to maximize revenue growth, customer acquisition, and brand consistency

  • Acumatica Graphic

    Chief Executive Officer

    Acumatica

    - 1 year 7 months

    Greater Seattle Area

    Served as top executive for the world’s fastest-growing horizontal Cloud ERP global vendor, generating 350% revenue growth within the first year of tenure and establishing the company as the leading global provider of adaptable cloud ERP applications for small and midsized businesses (SMBs).

    • Successfully managed 2 strategic OEM deals with MYOB (AUS), Visma (Norway), in addition to closing a wave C funding round of $7M
    • Fostered an environment of innovation and growth through…

    Served as top executive for the world’s fastest-growing horizontal Cloud ERP global vendor, generating 350% revenue growth within the first year of tenure and establishing the company as the leading global provider of adaptable cloud ERP applications for small and midsized businesses (SMBs).

    • Successfully managed 2 strategic OEM deals with MYOB (AUS), Visma (Norway), in addition to closing a wave C funding round of $7M
    • Fostered an environment of innovation and growth through product design and expansion, delivering a high-quality, browser-based suite of cloud ERP apps optimized for ease of use, adaptability, speed, and security
    • Oversaw the launch of the company’s technology development platform, Acumatica Studio, which provided ISVs and OEMs with a major competitive advantage and accelerated the time-to-market for developing and integrating cloud-based apps using industry standard tools
    • Championed a vision and strategy that resulted in the company acquiring a reputation as the only cloud ERP solution to offer businesses unparalleled adaptability, achieving global recognition for customizable products and superior service
    • Developed and grew a channel partner network of VARs, ISVs, and OEMs able to drive delivery throughout the U.S., Canada, and Mexico—as well as a set of global affiliates in Europe, Southeast Asia, and the Middle East

    Acumatica was acquired by EQT PE in June 2019 https://www.eqtpartners.com/news/Press-Releases/2019/eqt-acquires-acumatica--a-us-based-cloud-native-erp-software-vendor--in-connection-with-its-existing-ifs-investment/

  • Microsoft

    Microsoft

    6 years 3 months

    • Microsoft Graphic

      General Manager, WW SMB Sales & Marketing Operations

      Microsoft

      - 6 months

      Redmond, WA, USA

      - end to end WW SMB marketing & Product sales strategy for 6B business
      - field sales enablement & sales performance BI
      - customer segmentation & lifecycle strategy
      - Annuity sales & global renewal Tele engine ownership
      - SMB cusomer lifecycle management (acquisition, deployment, X-sell, retainment)
      - SMB on premise & Cloud sales engine design & sales support for Office 365, CRM Online & Windows Intune
      - Global Marketing campaigns & product launches design & field support

    • Microsoft Corporation Graphic

      General Manager, SMB Customer Lifecycle Management

      Microsoft Corporation

      - 11 months

      Microsoft SMB Cloud Sales operationalization for Office 365, Windows Intune & CRM Online.

    • Microsoft Graphic

      Sr. Director, Field Operations SMB&D

      Microsoft

      - 1 year 9 months

      Sales ops. design & business rhythm execution with Area13 WW SMB Leads (6.5B yearly sales (FY11)). SMB strategy design & priorities setting for WW sales teams. WW SMB forecasting methodology, KPI’s, sales BI (NLP) tools & customer segmentation models design

    • Microsoft Russia Graphic

      Sr. Director, Small Midmarket Solutions & Partner Group (SMSP)

      Microsoft Russia

      - 3 years 4 months

      Recruited by Microsoft to take on responsibility for various aspects of the company’s Russian market sales, representing 60% of subsidiary revenue and totaling $700M yearly revenues.

      • Achieved “Circle of Excellence” Platinum Club Award in FY08 (achieved by the top 300 worldwide employees)
      • Led a staff of 250 in 34 sales locations throughout Russia and planned/conducted a large and successful team restructuring project that greatly streamlined operations and improved team…

      Recruited by Microsoft to take on responsibility for various aspects of the company’s Russian market sales, representing 60% of subsidiary revenue and totaling $700M yearly revenues.

      • Achieved “Circle of Excellence” Platinum Club Award in FY08 (achieved by the top 300 worldwide employees)
      • Led a staff of 250 in 34 sales locations throughout Russia and planned/conducted a large and successful team restructuring project that greatly streamlined operations and improved team performance
      • Developed short- and long-term strategies to address a series of highly customized client needs and unique market requirements

  • CEO

    Unicum

    - 6 years 2 months

    Casino equipment manufacturer (casino machines & online gaming management systems). Investor relations, business development (own distribution network in 6 countries; R&D; manufacturing), IT infrastructure & BI tools design, Sales Leadership; team motivation & development.

  • Partner

    Pathfinder WW Ltd.

    - 3 years 11 months

    PC HW distribution. Representative office in Russia for Diamond Multimedia Inc. (San Jose, USA) - PC HW manufacturer.

Education

Licenses & Certifications

Volunteer Experience

  • Techstars Graphic

    Startup Mentor - TechStarts Miami class of 2023/2024

    Techstars

    - Present 2 years 9 months

    Science and Technology

    Mentoring Techstars Miami class of 2023/24 - Sales/Marketing engine and GTM design

  • Techstars Graphic

    Startup Mentor (Sales, Marketing, Operations) - Techstars Seattle

    Techstars

    - 1 year 5 months

    Science and Technology

    Mentored 2021 Class (TechStars Seattle) Startups on Sales/Operations/Demand Generation tactics & tools

Skills

Courses

  • Microsoft Partner Bench Program

    -

Honors & Awards

  • Circle of Excellence (Platinum Club) - top 300 Microsoft employees WW

    Microsoft

  • Best performing SMSP Microsoft subsidiary WW

    Microsoft

  • Best performing SMSP Microsoft subsidiary WW

    Microsoft

Languages

  • Russian

    -

  • English

    -

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