Account IQ shows you powerful insights on Account pages in Sales Navigator:

• Get quick access to company insights – Rather than searching across the internet for relevant insights, view a centralized summary of key, up-to-date information directly on the company’s Account page. You can also get personalized insights about how the product you sell can help that company.
• Have more productive conversations and prepare for buyer meetings – Understand buyers’ strategic priorities, likely pain points, financials, and what the company’s employees are talking about on LinkedIn. 
• Improve your prospecting – Simplify account qualification, prioritization, and preparing for lead engagement.

Account IQ sources and availability

Sources for the insights include our first-party LinkedIn data (for example, executive team, headcount growth and decline) and public information. Keep in mind that Account IQ isn’t currently available for all companies, and some sections of the insights might not be displayed.

Best practices for using Account IQ to gather customer insights 

• Analyze account insights - Review a target account’s insights and alerts to track growth trends, job openings, and leadership changes.
• Expand your reach - Use Account IQ to identify key stakeholders and understand their interests.
• Time your follow-ups - Use Account IQ to time your follow-ups based on recent engagements or activities.
• Analyze patterns - Use Account IQ to analyze buying patterns and align your timing with their typical decision-making cadence.

Related tasks

• Get company insights with Account IQ in Sales Navigator
• Turn on generative AI-assisted features in Sales Navigator
• Turn off generative AI-assisted features in Sales Navigator

Learn more

• Sales Navigator Best Practices Guide
• Information sources for an Account IQ Summary
• Availability of Account IQ in Sales Navigator
• Product and service personalization in Sales Navigator
• Generative AI in Sales Navigator
• Sales Navigator insights on LinkedIn FAQ