Rachel Schall Thomas

Talking to users and thoughtfully integrating their needs and wants was woven through everything we did at IDEO—threaded through every prototype and product decision. Reading my colleagues Joanne and Leo's latest work brought that to mind. They describe a future where research runs continuously, with AI agents recruiting participants and instantly surfacing insights. Synthetic personas, carefully trained on consumer signals, mirror human behavior closely enough to extend live studies and compress timelines from weeks to hours. Today user research mostly runs in fits and starts, prohibitively expensive and locked away in dedicated project cycles when it could be a constant companion, seamlessly integrated into the product development process. Joanne and Leo lay out the full vision here: https://lnkd.in/gEUBSG_J

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At HOMY Robotics , we’re building caregiving robots to help seniors age in place safely and independently in the comfort of their homes for as long as possible, while giving families support and peace of mind. We’re currently deploying in senior living communities across the Bay Area. If you have aging loved ones or are connected to senior living communities, please reach out at homyrobotics.ai. 🤖💙 Thank you, Adewale Yusuf , for featuring HOMY Robotics!

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AI doesn’t have to be complicated, but it does need to work for society’s most critical industries. From healthcare to defense, current solutions lack the deep knowledge to solve organizations’ highly complex use cases. Enter Trase, led by Grant Verstandig, Baskar Sridharan, and Joe Laws. Trase is combining industry-leading tech with deep domain expertise to deliver autonomous, end-to-end, turnkey agents designed to drive real ROI across highly regulated sectors, with compliance, trust, and security guiding their every move. Today, Trase launched out of stealth with $10.5 million in pre-seed funding from Red Cell Partners and VIPC | Virginia Innovation Partnership Corporation. Learn how we’re enabling last-mile AI adoption across various enterprises, starting with healthcare, energy, and national security: https://lnkd.in/egJYdNKz

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I’m thrilled to announce defy.vc’s investment in Birches Health as part of their $20M combined Seed and Series A funding round, alongside incredible partners like AlleyCorp, General Catalyst, Will Ventures, and others. As someone deeply passionate about backing companies that tackle important problems for our society, I couldn’t be more excited about what Birches is building—a national virtual clinic dedicated to treating gambling addiction and related behavioral disorders like gaming, sex, porn, and internet addictions. What excites me most is Birches’ innovative health assurance model: proactive, accessible, and affordable care that’s evidence-based and delivered right at home. With the explosion of legal sports betting—think nearly $1.5 billion wagered on this year’s Super Bowl alone—we’re staring down a looming public health emergency. Traditional options like hotlines or generic therapy fall short for this high-acuity issue, but Birches changes that by offering specialized therapy from trained clinicians, multimodal treatment, and peer support, all covered by major insurers like United Healthcare, Cigna, Aetna, and Blue Cross Blue Shield. It’s available in all 50 states, breaking down geographical and financial barriers that have left so many without help. The impact is already profound: 96% of patients report an improved quality of life, and 94% give Birches a 5/5 rating. By partnering with state governments, payors, and policymakers, Birches is pushing gambling addiction into the spotlight of behavioral health conversations, where it’s been neglected for too long—often leading to shame, worsened outcomes, and higher suicidality risks. This funding will supercharge their growth: expanding the provider network, boosting clinical excellence, scaling infrastructure, and deepening insurance and state partnerships to meet surging demand. Very excited to partner with Elliott Rapaport and the entire Birches team! See more about our POV in the blog post linked in the comments. #GamblingAddiction #BehavioralHealth #HealthTech #VentureCapital #Innovation

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If you’re building a health tech startup, here’s a useful perspective from the accelerator side. At ViVE, I spoke with Keith Camhi, Managing Director of the Techstars Healthcare Accelerator powered by Permanente Medicine Mid-Atlantic States. The program invests in early-stage startups and helps founders run pilots with physicians in the Kaiser Permanente ecosystem. Some interesting takeaways: • Techstars still prioritizes “Team, team, team” above everything else; • Founders in the program are interviewed by physicians before acceptance; • The goal isn’t just mentorship — it’s getting real pilots with providers; • AI startups dominate applications, but the focus remains on real clinical problems. Applications for the next cohort open soon, so founders may want to keep an eye on it. Short interview from #ViVE 👇 🎥 Watch here: https://lnkd.in/gNN_5628 #Vive2026 #digitalhealthinsideout #health2tech #digitalhealth

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One of the most common frustrations I hear from founders is: “Our headcount plan looked solid at the beginning of the year. Why are we still missing?” In most cases, the plan didn’t fail because of talent. It failed because it assumed ideal behavior. Approved headcount gets treated as productive capacity, but a start date doesn’t equal productivity. Between time-to-hire and ramp, it can take six to nine months before a role is truly operating at full impact. Additionally, if someone leaves, the financial model often captures the salary savings but not the vacancy gap, the hiring drag, or the reset in productivity. On paper, the org chart says, “fully staffed”. In reality, the team is still rebuilding. Headcount planning isn’t just about counting seats. It’s about having the correct job architecture to model how people actually behave. When you plan for the ideal state, you’re almost guaranteed to miss. When you plan for real behavior, your forecasts become far more durable. Join Karina Bensko, SPHR and I for The Scale Gap: A 3-Part Workshop Series on How Hiring, Headcount & Retention Impact Cash & Runway • Three live one hour workshops • Two 30-min 1:1 sessions • Workshop Toolkit (Calculators, Worksheets, and Models) Secure your spot: https://luma.com/nktfgt2i

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Owning your narrative is leadership. Last week in San Francisco, we gathered with AAF SF Bay Area to talk about positioning in competitive markets. Three themes emerged: Be memorable. Be clear. Be consistent. The market doesn’t reward talent. It rewards clarity. Grateful to everyone who showed up thoughtfully. #personalbrand #careergrowth #leadership

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