Eran Ben-Shushan

Talking to users and thoughtfully integrating their needs and wants was woven through everything we did at IDEO—threaded through every prototype and product decision. Reading my colleagues Joanne and Leo's latest work brought that to mind. They describe a future where research runs continuously, with AI agents recruiting participants and instantly surfacing insights. Synthetic personas, carefully trained on consumer signals, mirror human behavior closely enough to extend live studies and compress timelines from weeks to hours. Today user research mostly runs in fits and starts, prohibitively expensive and locked away in dedicated project cycles when it could be a constant companion, seamlessly integrated into the product development process. Joanne and Leo lay out the full vision here: https://lnkd.in/gEUBSG_J

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You can always build something you’ve already sold. But you can’t always sell something you’ve already built. When I was at IDEO, I watched David Kelley say “yes” to client projects that sounded impossible - six-week timelines, half the budget, specs that defied physics. He’d nod, smile, and say, “We can make that happen.” Then we’d start sketching concepts and building prototypes in the shop, and before long, we had figured out how. Kelley knew it was easier to build toward a committed outcome than to sell an idea no one had asked for. I still see this play out with founders. Many fall in love with the thing they’ve already built - the clever piece of tech, the whiz-bang widget - and then realize nobody’s asking for it. The best founders uncover hidden demand and build products that bring to light opportunities that would otherwise remain unseen. That order matters. Start with the problem or opportunity, then design the solution.

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Every #VentureStudio GP knows some portfolio bets won’t hit. That's expected - and it's one of the reasons studios are such a powerful vehicle for innovation. And while a venture's failure might be what's visible to the outsider, what keeps them up at night isn’t failure at the venture level — it’s failure at the systemic level within the studio. One bad entity design. One IP misstep. One governance gap. That’s how studio operations fall apart. We break down how to spot (and fix) these cracks before they turn into fault lines in our latest paper, "The GP Dilemma" - DM me and I'll send you a copy!

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Childcare is a movable barrier and the care economy is workforce infrastructure. Siran Cao dropped so much truth on First Builders this week and shared why even capitalists in a vacuum should care.

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🚀 I'm thrilled to announce that Adam Spice, CFO of Rocket Lab, is joining Proprio's Board of Directors. Adam understands what it takes to revolutionize entire industries with breakthrough technology and execution. Rocket Lab is building the OS for space. Proprio is building the OS for surgery. We're both: ☑️ Tackling "impossible" problems with relentless execution ☑️ Require zero-error tolerance in high-stakes environments ☑️ Create entirely new categories through deep tech innovation ☑️ Scale from ambitious startups to industry-defining platforms Adam joining our board isn't just validation - it's preparation. Adam has driven Rocket Lab's extraordinary 78% YoY revenue growth while scaling one of the most complex technology companies on the planet. His experience guiding hypergrowth in aerospace - where every launch must approach perfection - mirrors what Proprio faces transforming surgery. His strategic depth and relentless drive match the scale of our vision - to reinvent surgery and set a new standard for what's possible in the OR. Here's why this matters: The U.S. faces a projected >20,000 surgeon shortage by 2036, while revision rates in spine surgery (our first target) are as high as 45%, costing US healthcare $20+ billion annually in secondary surgeries alone. We're not just solving today's problems - we're defining what comes next. With multiple FDA clearances for the world's first AI surgical guidance platform and 200+ leading surgeons building with us, we're ready to scale surgical intelligence globally. Welcome to the team, Adam!

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📣 Female Tech Founders in NYC — New Accelerator Alert! Scale Ready Studio is a new 12-week, revenue-focused growth program for women building tech startups in NYC, created by Women.NYC in partnership with Get Sh!t Done. This program is designed to help founders scale sustainably through: - Revenue and profit growth - Strong systems and operations - Weekly strategy labs - Hybrid coaching (1:1 + group) - Technical assistance - In-person Founder Days The program culminates in a Deal Day, where participants pitch to a curated group of investors. 🗓 Applications close January 12

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"With AI we're turning bullet points into reports, and then someone else turns that report back into bullet points." We were invited to attend Proptech Collective's Growth Summit where we heard from leaders in the built world like Brad Hargreaves (3x founder). That was one of his comments ^. In his words, there is a ton of opportunity in unstructured data in the built world. Companies should be looking at new ways to use this data. With AI inserting itself into our workflows, we'll have to start rethinking workflows completely. (Thanks Rachel Hay-Ching Yuen, Stephanie Wood for the invite!)

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Proud to announce our new partnership with Chambers Capital Ventures, Inc. This is an important milestone for mybizz. It expands our commercial reach through CCV’s portfolio and brings strategic clarity to our capital planning, with Chris Chambers, MBA joining us as General Management Advisor. Together, we’re aligned on a clear vision, to build the first-ever Vibe Operations platform: a foundation for AI-native companies to move faster, automate smarter, and stay in control as they scale. This partnership brings us one step closer to making that future real. Full story below. #VibeOperations #VibeOps #GoodVibes 🔗 https://lnkd.in/g-exQzWU

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Last year’s Series A was a milestone, but it wasn’t a stopping point. As proof that we’ve only been moving faster than before, I’m excited to share that Numeric raised a $51M Series B, led by investors like IVP, Menlo Ventures, Founders Fund, and more. Over the past year, we've launched AI-powered flux analysis that accountants actually trust, built out cash management tooling, and worked with some of the best finance teams in the industry. This raise funds what’s next: more AI agent capabilities, building a strong finance data layer, and expanding the team. If you're interested in working on hard problems in finance infrastructure, let's talk. More on the round: https://lnkd.in/gvkWqiDx

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Excited to launch the TPH Rural Health Transformation Lab. We’re building an open innovation platform to help design scalable healthcare solutions for rural communities, starting with Alaska. Proud to partner with Jonathan Strong, who runs Medicaid-funded care facilities in Kodiak and brings deep operational experience in rural healthcare. Our mission is to bring together innovators, clinicians, and technologists to solve real rural healthcare challenges. If solutions work in frontier environments, they can scale anywhere.

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